Hardwood Floors April/May 2019

When Pixar called to say Toy Story was back in production and wanted him as an animator again, Ma hew boldly asked to come back as a story artist. Pixar said no, that they didn’t need people in the story department at this time, but that they would keep Ma hew in mind if things changed. Ma hew didn’t want to give up on his dreamof being a storyteller. In the meantime, to pay his bills, he moved back in with his parents and even borrowedmoney from a friend to x his car. Just when all seemed bleak, Pixar called again. is time, it was for Toy Story 2 , and they wantedMa hew to work on the story team. e rest is a 20-year story of success working on lms like Toy Story 3, Monsters, Inc., Finding Nemo, UP , and Cars , among many others.

The best story wins in business

If you liked Matthew’s life story, it’s not just because it’s a good story; it’s because he follows successful storytelling patterns that he teaches in his new book, The Best Story Wins : hook, transformation, universal themes, and the three-part structure of setup, build, and payoff. His life story begins with a hook, where he develops his character by establishing his desire for storytelling and showing the complications along the way that interfere with his dream – which get ever more dire

– until nally the character reaches a climax and achieves his goal of being a storyteller for Pixar.

the magazine of the national wood flooring association

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