Hardwood Floors April/May 2019

The Foundation of Your Brand (Continued)

Positioning Statement Template

How important is positioning?

e following might be a positioning statement for a high-end, reclaimed wood ooring company:

Positioning is the foundation of your brand strategy. When your position is clearly de ned and communicated both internally and externally, your company’s marketing programwill bemore focused, e ective, and e cient; customer loyalty will increase; and positive word of mouth will generate referrals for your business. In the next issue, we’ll take a closer look at the next step…branding. Katrina Olson is a marketing consultant, trainer, writer, and principal of Katrina Olson Marketing + Training. Reach her at katrina@katrinaolson.com.

Especially for discriminating architects, designers, and contractors, ABC Flooring is the custom antique and reclaimed wood flooring provider of choice that gives customers a piece of history because they personally meet with the owners and research the legal ownership of every barn they dismantle to learn its story.

Try to write a positioning statement for your company with help fromothers in the company. Once you’re satis ed with it, you’re ready to de ne or rede ne your brand.

BigStockPhoto ©

58 hardwood floors www.hardwoodfloorsmag.com