Florida Banking May 2024

KUDOS

“Through USB’s Sunshine Community Trust, we are excited to make a donation to Lake Tech to help many aspiring students achieve their career dreams. Lake Tech’s diverse programs play a big part in Lake County’s workforce development, and we are proud to make the financial path a little easier for many students,” stated Greg Nelson, president of United Southern Bank. To learn more about Sunshine Community Trust or to make a contribution, please visit www. unitedsouthernbank.com/sunshine-community-trust.

Kudos, Continued from page 27

C aldwell Trust Company announced its collaboration and sponsorship with Project TEACH, an initiative of the Manatee Chamber of Commerce dedicated to enriching educational opportunities for local students. As part of this collaboration, Sheryl Vieira, vice president of Marketing and Communications at Caldwell Trust Company, recently engaged fourth-grade students at Abel Elementary School in an enlightening talk about careers in communications and marketing. Project TEACH’s commitment to providing students with insights into various career paths aligns seamlessly with Caldwell Trust Company’s dedication to community engagement and education. By partnering with Project TEACH, Caldwell Trust Company aims to inspire students and equip them with the knowledge and skills necessary to pursue careers in diverse fields. During the session, Vieira shed light on the exciting opportunities available in marketing and communications, emphasizing the importance of creativity, adaptability and strategic thinking in these professions. Drawing from her own experiences, Vieira shared insights into the dynamic nature of the industry and highlighted the diverse roles and responsibilities within communications and marketing careers. Vieira also provided a glimpse into Caldwell Trust Company’s operations, including its recent celebration of the 30th anniversary and the enduring legacy of its founder, Roland Caldwell. “Being able to inspire students and share my passion for marketing and communications through Project TEACH has been truly fulfilling,” Vieira said. “It’s essential for students to explore various career options and understand the skills needed to succeed in their chosen paths.” Vieira also emphasized the importance of ongoing learning and professional development in the field of communications and marketing, mentioning her new endeavor through the Sunshine Community Trust. As a community bank, we strive to partner with and improve our local community. We strongly believe in Lake Tech’s mission and look forward to assisting them in completing it through this grant.” The more than $38,000 grant will be administered and distributed by Lake Technical College based on stringent criteria. Lake Tech offers a wide variety of technical programs that range in cost from between $1,000 to $6,500. This is an annual grant that will support dozens of Lake Tech students in the coming years.

Caldwell Trust Company’s Vieira Inspires Students Through Project TEACH Collaboration

involvement in organizations like the Central West Coast of the Florida Public Relations Association. She highlighted how participation in such groups helps professionals stay abreast of industry trends, tools, and technologies, while also building a network of experienced peers. Through engaging talks and interactive sessions, Project TEACH aims to ignite students’ curiosity, broaden their horizons, and inspire them to pursue their passions. By collaborating with Caldwell Trust Company and other local businesses, Project TEACH continues to empower students and prepare them for the diverse career opportunities that lie ahead. “We are thrilled to collaborate with Caldwell Trust Company in our mission to inspire and empower students,” said Jacki Dezelski, IOM, president & CEO of Manatee Chamber of Commerce. “Sheryl Vieira’s insights have provided our students with valuable perspectives on careers in communications and marketing, further enriching their educational journey.”

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