FSR October 2022

CONTENTS

FSRmagazine.com October2022 No. 106

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ED I TOR I AL

SAL E S & BUS I NE SS DE VE LOPMENT

EDITORIAL DIRECTOR Danny Klein dklein@wtwhmedia.com EDITOR Nicole Duncan nduncan@wtwhmedia.com SENIOR EDITOR Ben Coley bcoley@wtwhmedia.com DIRECTOR OF CUSTOM CONTENT Peggy Carouthers pcarouthers@wtwhmedia.com CUSTOM CONTENT ASSOCIATE EDITOR Charlie Pogacar cpogacar@wtwhmedia.com CUSTOM CONTENT ASSOCIATE EDITOR Kara Phelps kphelps@wtwhmedia.com ART DIRECTOR Erica Naftolowitz enaftolowitz@wtwhmedia.com PRODUCTION MANAGER Mitch Avery mavery@wtwhmedia.com CUS TOM MED I A S TUD I O PRODUC T I ON & DE S I GN

GROUP PUBLISHER Greg Sanders gsanders@wtwhmedia.com NATIONAL SALES DIRECTOR Eugene Drezner 919-945-0705 edrezner@wtwhmedia.com NATIONAL SALES MANAGER Amber Dobsovic 919-945-0712 adobsovic@wtwhmedia.com NATIONAL SALES MANAGER John Krueger 919-945-0728 jkrueger@wtwhmedia.com NATIONAL SALES MANAGER Edward Richards 919-945-0714 erichards@wtwhmedia.com ADMI N I S TR AT I ON 919-945-0700 www.fsrmagazine.com/subscribe FSR is provided without charge upon request to individuals residing in the U.S. who meet subscription criteria as set forth by the publisher. REPR I NT S THE YGS GROUP 800-290-5460 fax: 717-825-2150 fsrmagazine@theygsgroup.com Sponsored content in this magazine is provided to the represented company for a fee. Such content is written to be informational and non promotional. Comments welcomed at sponsoredcontent@ fsrmagazine.com. SALES SUPPORT AND DIRECTORY SALES Tracy Doubts 919-945-0704 tdoubts@wtwhmedia.com

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HAWKERS ASIAN STREET FARE / EVAN SUNG

F I RS T COURSE 7 The Purr-fect Pop-Up?

programs during the pan demic, and now that ground work could set them up for a lucrative holiday season. 53 Courting the Business Diner YOUR TAKE Covid stymied work-related dining events, but restaurants can bring back this consumer group through outreach, occasion specific packages, and strong For Altamarea Group, the challenge with its latest concept, 53 Restaurant, was bringing art, design, and food together into a singular dining experience. AL SO IN THI S I SSUE 3 Highlights from FSRmagazine.com 3 Brand Stories in Print and Online value propositions. 56 Start Me Up

New York’s two-night Gatto Bianco experience, hosted by Purina’s Fancy Feast, pushed the restaurant crossover potential for CPG brands. 8 The Gift of Fine Dining While some restaurant seg ments are struggling to recapture gift card revenue, fine dining is going strong. BACK OF HOUSE 49 Street Smarts ON THE RISE A dearth of authentic yet approachable Asian eateries spurred four friends to create Hawkers Asian Street Food, which has now expanded to more than a half dozen locations in seven states.

LinkedIn.com/company/ FSR-magazine Instagram.com/FSRmagazine Facebook.com/FSRmag Twitter.com/FSRmag

2016 MAGAZINE OF THE YEAR TOP 10 AWARD 2015 MAGAZINE OF THE YEAR

FOLIO: Eddie Awards 2022 BEST FULL ISSUE HOSPITALITY 2022 BEST SPONSORED CONTENT 2021 BEST PROFILE FEATURE 2017 BEST FULL ISSUE FOOD & BEVERAGE 2013 BEST DESIGN, NEW MAGAZINE 2013 BEST FULL ISSUE, FOOD SERVICE/HOTEL

FOUNDER Webb C. Howell

4 Editor’s Welcome 55 Advertising Index

51 Getting into Holiday Mode

OPERATIONS Restaurants refined their off-premises

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