FSR November 2022

CONTENTS

FSRmagazine.com November2022 No. 107

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59 64

SAL E S & BUS I NE SS DE VE LOPMENT

ED I TOR I AL

EDITORIAL DIRECTOR Danny Klein dklein@wtwhmedia.com EDITOR Nicole Duncan nduncan@wtwhmedia.com SENIOR EDITOR Ben Coley bcoley@wtwhmedia.com SENIOR EDITOR Callie Evergreen cevergreen@wtwhmedia.com DIRECTOR OF CUSTOM CONTENT Peggy Carouthers pcarouthers@wtwhmedia.com CUSTOM CONTENT ASSOCIATE EDITOR Charlie Pogacar cpogacar@wtwhmedia.com CUSTOM CONTENT ASSOCIATE EDITOR Kara Phelps kphelps@wtwhmedia.com ART DIRECTOR Erica Naftolowitz enaftolowitz@wtwhmedia.com PRODUCTION MANAGER Mitch Avery mavery@wtwhmedia.com CUS TOM MED I A S TUD I O PRODUC T I ON & DE S I GN

GROUP PUBLISHER Greg Sanders gsanders@wtwhmedia.com NATIONAL SALES DIRECTOR Eugene Drezner 919-945-0705 edrezner@wtwhmedia.com NATIONAL SALES MANAGER Amber Dobsovic 919-945-0712 adobsovic@wtwhmedia.com NATIONAL SALES MANAGER John Krueger 919-945-0728 jkrueger@wtwhmedia.com NATIONAL SALES MANAGER Edward Richards 919-945-0714 erichards@wtwhmedia.com ADMI N I S TR AT I ON 919-945-0700 www.fsrmagazine.com/subscribe FSR is provided without charge upon request to individuals residing in the U.S. who meet subscription criteria as set forth by the publisher. REPR I NT S THE YGS GROUP 800-290-5460 fax: 717-825-2150 fsrmagazine@theygsgroup.com Sponsored content in this magazine is provided to the represented company for a fee. Such content is written to be informational and non promotional. Comments welcomed at sponsoredcontent@ fsrmagazine.com. SALES SUPPORT AND DIRECTORY SALES Tracy Doubts 919-945-0704 tdoubts@wtwhmedia.com

ROCK N’ ROLL SUSHI / ANGIE WEBB

F I RS T COURSE 9 The Nuances of Latino Consumers To engage with this increas ingly prominent consumer group, restaurants must first understand the cultural diversity within the greater Hispanic community. 10 The Bar is Back Drinking out may be a discre tionary expense and indul gence, but inflation is doing little to deter imbibers. BACK OF HOUSE 59 The Everyman’s Sushi ON THE RISE Alabama-born Rock N Roll Sushi is differ entiating itself from other brands in the category through music memorabilia and approachable, Ameri canized offerings that can lure sushi novices. 61 All in the Family YOUR TAKE Getting into busi ness with family can be a

dicey proposition, but Angry Crab Shack franchisee Will Gardner, who works along side his four sons, has five tips for success. 64 Start Me Up Years after opening her first restaurant in Atlanta’s Ponce City Market, restaurateur Tal Baum is back with Atrium, which marks her first foray into upscale American fare. AL SO IN THI S I SSUE 4 Highlights from FSRmagazine.com 4 Brand Stories in Print and Online

LinkedIn.com/company/ FSR-magazine Instagram.com/FSRmagazine Facebook.com/FSRmag Twitter.com/FSRmag

6 Editor’s Welcome 63 Advertising Index

2016 MAGAZI NE OF THE YEAR TOP 10 AWARD 2015 MAGAZIN E OF THE YEAR

FOUNDER Webb C. Howell

FOLIO: Eddie Awards 2022 BEST FULL ISSUE HOSPITALITY 2022 BEST SPONSORED CONTENT 2021 BEST PROFILE FEATURE 2017 BEST FULL ISSUE FOOD & BEVERAGE 2013 BEST DESIGN, NEW MAGAZINE 2013 BEST FULL ISSUE, FOOD SERVICE/HOTEL

FSR is a registered trademark ® of WTWH Media LLC. FSR is copyright © 2022 WTWH Media LLC. All rights reserved. 1111 Superior Ave., Suite 12600, Cleveland, OH. Printed in USA. The opinions of columnists are their own. Publication of their writing does not imply endorsement by WTWH Media LLC. FSR (ISSN 2325-2154) is published monthly. Periodicals postage paid at Cleveland, OH, and additional entry points. Subscriptions: (800) 662-4834, www.fsrmagazine.com/subscribe. FSR is provided without charge upon request to individuals residing in the U.S. meeting subscription criteria as set forth by the publisher. AAM member. Postmaster: Send address changes to FSR , 101 Europa Drive, Suite 150, Chapel Hill, NC 27517-2380. All rights reserved. No part of this magazine may be reproduced in any fashion without the expressed written consent of WTWH Media LLC.

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