FSR February 2023

FirstCourse

Proponents say TikTok offers a more level playing field than other apps.

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TheBuzzAboutTikTok BY NICOLE DUNCAN Surveys find a clear ROI, but are businesses being too quick to invest? TIKTOK IS HARDLY THE FIRST social media plat form to work its way into marketers’ tool kits. But at the moment, TikTok is the social network garnering the most adoration from consumer-facing businesses—includ ing restaurants. Last month, the National Restaurant

Association teamed up with TikTok for an exclusive webinar. The presentation’s best practices encompassed everything from making memorable, impactful videos to boosting engagement through paid ads. And this month, the annual South Beach Wine & Food Festival will include an all

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FEBRUARY 2023