FSR February 2023

Liquid Intelligence

TRENDS AND CREATIVE APPROACHES TO SPIRITS, WINE, AND BEER. MENTIONED IN THIS STORY EASY TIGER • • • O’CHARLEY’S • • •

UPTOWN HOSPITALITY GROUP • •

• KUSH HOSPITALITY

BrewBuds

CANTINA STYLE SHARE HOUSE SERVES A SIGNATURE MEXICAN LAGER.

LUKE HIGGS PHOTOGRAPHY

SIGNATURE BEERS create unique entry points into a restaurant for all types of guests, from regulars and craft brew connoisseurs to travelers and locals seeking one-of-a-kind experiences. Because these signature sips can only

be enjoyed at specific locations, they funnel traffic, awareness, and profits while helping restaurants stay fresh and promote the best available locally. By leveraging partnerships and collabora tions with breweries, operators can

BY MANDY ELLIS Why restaurants should consider collaborations with local breweries.

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FSRMAGAZINE .COM

FEBRUARY 2023