FSR February 2023

CONTENTS

FSRmagazine.com February2023 No. 110

®

SAL E S & BUS I NE SS DE VE LOPMENT

ED I TOR I AL

EDITORIAL DIRECTOR Danny Klein dklein@wtwhmedia.com EDITOR Nicole Duncan nduncan@wtwhmedia.com SENIOR EDITOR Ben Coley bcoley@wtwhmedia.com SENIOR EDITOR Callie Evergreen cevergreen@wtwhmedia.com DIRECTOR OF CUSTOM CONTENT Peggy Carouthers pcarouthers@wtwhmedia.com CUSTOM CONTENT ASSOCIATE EDITOR Charlie Pogacar cpogacar@wtwhmedia.com CUSTOM CONTENT ASSOCIATE EDITOR Kara Phelps kphelps@wtwhmedia.com ART DIRECTOR Erica Naftolowitz enaftolowitz@wtwhmedia.com PRODUCTION MANAGER Mitch Avery mavery@wtwhmedia.com CUS TOM MED I A S TUD I O PRODUC T I ON & DE S I GN

GROUP PUBLISHER Greg Sanders gsanders@wtwhmedia.com NATIONAL SALES DIRECTOR Eugene Drezner 919-945-0705 edrezner@wtwhmedia.com NATIONAL SALES MANAGER Amber Dobsovic 919-945-0712 adobsovic@wtwhmedia.com NATIONAL SALES MANAGER John Krueger 919-945-0728 jkrueger@wtwhmedia.com NATIONAL SALES MANAGER Edward Richards 919-945-0714 erichards@wtwhmedia.com ADMI N I S TR AT I ON 919-945-0704 www.fsrmagazine.com/subscribe FSR is provided without charge upon request to individuals residing in the U.S. who meet subscription criteria as set forth by the publisher. REPR I NT S THE YGS GROUP 800-290-5460 fax: 717-825-2150 fsrmagazine@theygsgroup.com Sponsored content in this magazine is provided to the represented company for a fee. Such content is written to be informational and non promotional. Comments welcomed at sponsoredcontent@ fsrmagazine.com. SALES SUPPORT AND DIRECTORY SALES Tracy Doubts 919-945-0704 tdoubts@wtwhmedia.com

51 64

WALK-ON’S / JINYA HOLDINGS

F I RS T COURSE 7 The Buzz About TikTok The social media platform has become a cultural zeit geist, but does it deliver a strong ROI for businesses? 8 The Inflation Threshold At what point do menu price increases dissuade guests from visiting your restaurant? BACK OF HOUSE 47 Recession-Proof Your Restaurant YOUR TAKE Frequent FSR con tributor Bruce Reinstein and his colleague Tim Hand share seven ways restaurants can become more nimble and better weather any potential economic downturns. 49 Real Estate Role Model BEHIND THE SCENES To better expand in an ever-evolving real estate market, Walk-On’s

is building new prototypes. At 6,000 square feet, its newest model, the Wildcat, marks the smallest store yet. 51 The NextGen Sports Bar ON THE RISE With an enig matic namesake and two seasoned hospitality groups at the helm, Chuck Lager is poised to upend the sports bar status quo through its elevated pub fare and finely honed franchise program. 64 Start Me Up JINYA Holdings’ newest concept, LBD Japanese Bar & Grill, which debuted in Hawaii last fall, spotlights Japanese whisky. AL SO IN THI S I SSUE 3 Highlights from FSRmagazine.com 3 Brand Stories in Print and Online 4 Editor’s Welcome 53 Advertising Index 54 Annual Resource Guide

LinkedIn.com/company/ FSR-magazine Instagram.com/FSRmagazine Facebook.com/FSRmag Twitter.com/FSRmag

2016 MAGAZINE OF THE YEAR TOP 10 AWARD 2015 MAGAZINE OF THE YEAR

FOUNDER Webb C. Howell

FOLIO: Eddie Awards 2022 BEST FULL ISSUE HOSPITALITY 2022 BEST SPONSORED CONTENT 2021 BEST PROFILE FEATURE 2017 BEST FULL ISSUE FOOD & BEVERAGE 2013 BEST DESIGN, NEW MAGAZINE 2013 BEST FULL ISSUE, FOOD SERVICE/HOTEL

FSR is a registered trademark of WTWH Media, LLC. FSR is copyright © 2022 WTWH Media, LLC. All rights reserved. The opinions of columnists are their own. Publication of their writing does not imply endorsement by WTWH Media, LLC. Subscriptions 919-945-0704. www.fsrmagazine.com/subscribe. FSR is provided with out charge upon request to individuals residing in the U.S. meeting subscription criteria as set forth by the pub lisher. AAM member. All rights reserved. No part of this magazine may be reproduced in any fashion without the express written consent of WTWH Media, LLC. FSR (ISSN 2325-2154) is published monthly by WTWH Media, LLC, 1111 Superior Avenue Suite 2600, Cleveland, OH 44114. Periodicals postage paid at Cleveland, OH and at additional mailing offices. POSTMASTER: Send address changes to FSR, 101 Europa Drive, Suite 150, Chapel Hill, NC 27517-2380.

2

FSRMAGAZINE .COM

FEBRUARY 2023