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6 Though IHOP recently chain opened 19 loca tions systemwide in the first quarter of 2023, end ing Q1 with 1,790 stores. Driven by internal brand research, IHOP launched its largest menu evolution to-date in March, with a lineup stretching across dayparts and categories and a goal of high lighting quality ingredients, and options that meet the indulgent and lighter side of cravings, choice, IHOP decided to pull the plug on its fast-casual spinoff pilot program ‘Flip’d,’ the casual-dining breakfast

7 Despite the threat of recession and decreased foot traffic, Cracker Barrel finished the 2022 fiscal year strong with an estimated $2.6 bil lion in sales and an AUV of $3.92 million. The family-style restaurant leaned into both menu strength and value proposition with programs like Build Your Own Homestyle Breakfast, 20 meals under $12, $5 take home meals, and a growing beer and wine menu. The company also rolled out a new app later in the year that will serve as the foundation for a loy alty program and boost interest with a younger customer base. Efforts to improve technology didn’t stop there; the chain also introduced Apply Pay and Google Pay later in Q4. 8 Outback’s growth trajectory is becoming larger by focus ing on a smaller prototype. The store design is 5,000 square feet—a reduction of 16 percent—thanks to restructuring in the kitchen CRACKER BARREL OUTBACK STEAKHOUSE

CRACKER BARREL

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and value. The revamp featured a fresh take on Sweet & Savory Crepes, Eggs Benedicts, Ultimate Steakburgers, a new Four-Cheese Crisp, fish and shrimp, and the return of Cinn-A-Stack Pancakes. Additionally, the brand enrolled 5.5 million members in the first year of its loyalty program launch, which drives frequency, share of wallet, and average check, and allows IHOP to better engage with guests through targeted promo tions and differentiated in-restau rant experiences.

and dining room. However, it was done without impacting the guest experience or cutting the number of tables. In addition to a new size, the prototype brings a bright ambi ance, a reimagined bar, and an ele vated décor package.—and costs 20 percent less than a traditionally sized outlet. Advanced grills and ovens, kitchen display systems, and handheld tablets will be incorpo rated into the new building.

BLOOMIN' BRANDS

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AUGUST 2023