Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

AUDIENCE 2:

AUDIENCE 3: ...............................................................................................................

SCORE RATE YOUR PROGRESS Lesson 1

4.0 3.0

I can do all tasks in 3.0 and I can teach others!

I can demonstrate an ability to identify the target audiences for marketing my yearbook. I can…

a. Work with others to brainstorm various groups and subgroups of students and community members

b. Work with others to create personas for each group

I can demonstrate an understanding of the different characteristics of these groups and the need to adapt my marketing strategies for each.

2.0 1.0

I understand why it is necessary to market a yearbook to different audiences, but I am having trouble identifying these groups and their differences.

I don’t understand the purpose in knowing your audience when marketing a yearbook.

Yearbook Suite | Sell More Yearbooks with Strategic Marketing 5