Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

ACTIVITY

Your Name:

UNDERSTANDING YOUR AUDIENCES List your yearbook audiences and any subgroups within each audience type. Have a group brainstorm and identify the differences between each group. Create a persona for each by using images that represent that group.

EXAMPLE: Students

• By involvement

- Highly Involved (in multiple activities across campus) * Sports: summer/fall/winter/spring * Arts: theater/choir/band * Academics: classroom activities/field trips

* Clubs: fundraisers/field trips * Extracurriculars: hobbies/jobs

- Moderately involved (participates in larger events) - Willing to participate in surveys/polls when asked

• By grade level

- Seniors: senior night/graduation plans - Juniors: AP testing - Sophomores - Freshmen

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AUDIENCE 1:

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