Casino Player November 2022

BOUTIQUE GLITZ MEETS WESTERN GLAM

S ilverton Casino Hotel in Las Vegas is celebrating its Silver Anniversary in 2022,commemorating a quarter century in LasVegas.The local casino favorite offers 300 deluxe rooms and suites and world-class amenities, all located within an upscale, contemporary luxury lodge-themed resort. Silverton features 90,000 square feet of state-of-the-art gaming, including the most popu lar slot machines and table games. A 117,000-gallon saltwater aquar ium, home to thousands of sharks,stingrays and tropical fish,was voted “Best Attraction” in the Best of Las Vegas awards. The resort is a culinary destination, featuring Mi Casa grill cantina, Su Casa sushi bar, Sundance Grill,WuHu Noodle, Shady Grove Lounge, Mermaid Restaurant & Lounge, Starbucks, and Johnny Rockets.Twin Creeks is known as the premier off-Strip steakhouse in Las Vegas.The unique“Stakes are High”program atTwin Creeks Steakhouse gives diners a chance to roll dice to win a complimentary Creekstone FarmsTomahawk, the restaurant’s signature cut. In celebration of its 25th anniversary, Silverton Casino Hotel has announced it is undergoing a complete reimagining of its hotel offering, creating a new boutique hotel experience to anchor the resort. The remodeled hotel will feature 300 “rustic-luxe” guest rooms and suites including three distinct “design stories,” each with its own curated style, decor and spirit that will transport guests into a unique experience during every visit: Cowboy Kitsch Collection – rooms featuring a quirky blend of rus tic chic with tasteful modern accents Rustic Modern Collection – rooms featuring natural, aged and weathered furnishings, with the sense of natural warmth of the out doors Livin’ Lodge Collection – rooms inspired by the elegant Rockies glam design and the legendary cattle baron homes found in theWest. “This is more than a room remodel,” Silverton CEO Craig Cavileer said.“This was an opportunity to creatively reinvent our entire hotel operation in LasVegas.While we are keeping aspects of our lodge theme that our guests have enjoyed over the years,our new rooms and suites will envelop our guests in a new spirit of rustic elegance, pro viding a unique Las Vegas hotel experience.” Silverton Casino to reimagine its 300-room hotel as part of 25th anniversary celebration By Steve Kieva

I had an opportunity to ask the Executive Director of Communi cations Keith Salwoski a few questions about Silverton.Here are those questions and his responses. CP: Since Silverton is known basically as a locals casino, what would be three things the average tourist should know that would entice them to make a visit to Silverton? KS: The Silverton feeling – Silverton has a great feeling to it.Because it is popular with locals, it has a “homey” family feel, like that friendly coffee shop down the street from your home.But it also has many of the popular amenities—and the jackpots—of the bigger casinos in town. As a visitor to LasVegas,you won’t feel overwhelmed here. OurTeamMem bers are definitely passionate about making you feel at home. Jackpots –We love that there is a perception among players that Silverton is a great place to hit a jackpot.In fact,we are paying out more jackpots every day than ever before.We literally give away millions of dollars every month. Since opening in 1997, Silverton Casino has awarded approximately half a billion dollars to casino jackpot winners. Silverton Casino table games –We like to call our table games our “best-kept secret.”We get tremendous feedback from players about our dealers—especially about how friendly they are.Part of this stems from the fact that we look at table games differently… everything from the way we incent our dealers, to how we train them.As a result,we are a great place for table games, especially for those who may be slightly intimidated by the games.Also,we are popular for featuring a $5 single deck blackjack game that doesn’t exist at too many other casinos.

4 0 N O V E M B E R 2 0 2 2 • w w w . c a s i n o c e n t e r . c o m