California Banker March/April 2023

MEMBERSHIP UPDATE New Members

We are pleased to welcome our newest member, Ally Bank, a division of Ally Financial, Inc. Headquartered in Sandy, Utah, Ally Bank is a full-service online bank that was founded in 2009. Ally Financial Inc. (NYSE: ALLY) is a financial services company with the nation’s largest all-digital bank and an industry-leading auto financing business, driven by a mission to “Do It Right,” and be a relentless ally for customers and communities. The company

serves more than 11 million customers through a full range of online banking services (including deposits, mortgage, point-of-sale personal lending, and credit card products) and securities brokerage and investment advisory services. The company also includes a robust corporate finance business that offers capital for equity sponsors and middle-market companies, as well as auto financing and insurance offerings. For more information, please visit www.ally.com and follow @ allyfinancial.

ELEVATE YOUR CAREER: EARN YOUR CFMP Differentiate yourself and elevate your career by earning the Certified Financial Marketing Professional (CFMP) designation — the only industry-recognized certification for bank marketers. Demonstrate your mastery of data and analytics, compliance, branding, revenue generation, customer experience and more.

Plus, prepare for the exam and save by bundling the online prep course with the ABA Bank Marketing School.

aba.com/CFMPpath

24 www.CalBankers.com | CaliforniaBanker

Made with FlippingBook - Online Brochure Maker