BIP Summer 2025

“It was important to us to advance his mission and vision, because they align so closely with those of the NABIP Foundation,” Starks adds. “This is about more than supporting members — it’s about helping consumers directly.” Resources from the Marshall Allen Project, including AI-powered tools that replicate Allen’s guidance using his voice and approach, are being linked through the NABIP Foundation’s website. “These tools are amazing,” Starks says. “You can go on and ask, for example, how to resolve a hospital balance bill.” The collaboration also ties into NABIP’s Healthcare Bill of Rights, which outlines core principles like access, transparency and consumer education. “This project is a natural extension of that effort,” says Starks. Members will soon be able to contribute to the project directly through the NABIP Foundation website or the Marshall Allen Project site. “The more support we get from the membership,” says Starks, “the more we can invest in resources that serve both clients and their employees.”

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