BIP Summer 2025

NABIP in Action

NABIP Foundation champions healthcare literacy through Marshall Allen Project

The NABIP Foundation is supporting healthcare literacy through a developing partnership with the Marshall Allen Project, an initiative focused on helping consumers navigate and understand the healthcare system. “This has been a long time in the making,” says Eugene Starks, chair of the NABIP Foundation. Conversations began at the 2023 Health Rosetta Conference in Washington, D.C., where NABIP leaders first met with Marshall Allen and his team. Following Allen’s death in 2024, the Marshall Allen Project became a foundation to continue the legacy of the investigative journalist, whose work centered on helping individuals resolve confusing and often unjust medical billing issues. “Marshall did a great job identifying the pain points for consumers,” Starks says. “His unique focus was always from the consumer perspective, and that’s something we recognized and appreciated.” The NABIP Foundation became one of the first sponsors of the project, approving a $5,000 contribution to help launch the initiative.

AnnaStills / iStock

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