America's Benefit Specialist May 2023

PRODUCT NEWS

The app is built on the firm’s Curator platform, which incorporates compliance requirements and social media best practices. Using questions to engage readers, including bullets and emojis, summarizing key points, and including hashtags, the platform humanizes agents’ and advisors’ posts. Future phases will enable enhanced personalization based on preferences for tone, length and formatting: a dig ital voice print that will be added to the agency profile and can be applied to any content on the platform. For more information, visit www.agencyrevolution.com.

part of your income if you are unable to work due to child birth, illness or injury. Long-term income protection benefits, also known as long-term disability insurance, help cover your day-to-day living expenses when you are not able to work for an extended time due to an illness or injury. Supplemental Health Benefits: Accidental injury benefits, also known as accident insurance, provide a cash benefit for an accident. Critical-illness benefits, also known as critical-ill ness insurance, provide a cash benefit for a covered illness. Hospital cash benefits, also known as hospital indemnity insurance, provide a cash benefit for each day you or your dependent is in the hospital. “We want to help employers ensure their employees feel confident in their benefits choices. At their core, benefits are designed to help protect individuals and their families during joyous life moments, as well some of life’s most challenging times,” Marzi added. More information is available at www.thehartford.com. AGENCY REVOLUTION LEVERAGES CHATGPT TO LAUNCH APP FOR THE INSURANCE INDUSTRY Agency Revolution, which provides websites and marketing automation software for insurance agencies, has launched an AI-powered social media app that enables insurance carriers and agents to create and distribute content to connect with and educate consumer and business clients and prospects quickly and easily. The new solution uses ChatGPT and Vestorly, a content curation platform acquired by FMG, Agency Revolution’s parent company, in 2022. The combination enables agents to deliver content that matches their personal and professional interests while activating ChatGPT to add AI-generated posts, which increase social interactions. Insurance carriers can also use the platform to push content to agents, enabling them to select the information they want to use, adjust as needed, and post from their phones. The platform is also available for financial advisors, announced by FMG last week. “There’s real excitement in the insurance industry about the opportunities with AI and significant buzz around ChatGPT. While many ideas will take a long time to develop, agents and carriers can use our solution to generate relevant and personalized social content right now,” said Jason Walk er, president, Agency Revolution. “Adopting social media solutions is challenging, because many tools require too much time and effort from agents and advisors,” adds Dave Christensen, chief product officer of FMG. “We have blended two game-changing solutions— Vestorly and ChatGPT—for users to automatically generate and personalize engaging posts, creating a better, more effi cient way to engage their clients and prospects.”

ANTHEM BLUE CROSS INTRODUCES VIRTUAL FIRST HEALTH PLANS Anthem Blue Cross announced its Virtual-First health plans to eligible members in select commercial health plans. Virtual-First plans give individuals affordable access to virtual care options, including access to a symptom checker driven by artificial intelligence, routine wellness care, and chronic condition management, along with behavioral healthcare. “These Virtual-First plans are part of our ongoing efforts to introduce innovative services to members that provide con venient healthcare on their terms through a range of options including virtual care, such as video visits with providers, and in-person care—making healthcare more convenient,” said Kathy Martella, vice president, Anthem Blue Cross Commer cial Health Plans. Through Anthem’s digital health platform, Virtual-First health plans can connect care data from various visits and providers throughout the healthcare system. In many cases, interoperability—or the ability to exchange data—allows care data to move between virtual first providers, in-person doc tors, and specialists more seamlessly. This helps enhance the healthcare experience for consumers by reducing redundan cies as people go from one care setting to another and, as appropriate, giving providers easier access to previous health information. The Virtual-First plan is accessible through the Sydney Health app. Members can access benefits, cost trans parency tools, and resources they need 24/7. Members can expect virtual-first plans offered by their em ployers that provide a variety of cost-share options including no-coinsurance for virtual care, guiding members to more affordable, high-quality digital care. In addition to having convenient access to virtual care, members can also see in-person doctors and specialists in Anthem’s broad network of providers. Virtual-First plans will be available to eligible members enrolled in Anthem’s large-group ASO plans in July.

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