MATC 2023-24 Catalog

MKTG – MUSIC

DEGREE/DIPLOMA/CERTIFICATE COURSE DESCRIPTIONS

marketing and social media campaigns. Course includes a comprehensive simulation. MKTG-173 Credits:3 Marketing Research / Analytics Examine the importance of data-driven decisions to marketing success by exploring topics such as data collection and analysis, tracking critical metrics, and the sharing and reporting of key insights. MKTG-175 Credits:1 Marketing Internship This course is a cooperative training program that allows students to observe and apply in a practical manner the principles and techniques of marketing studied in Marketing Management or Fashion/Retail. Prerequisite(s): Complete MKTG-151 or INTRN-796 with minimum grade of C. MKTG-198 Credits:3 Visual Media Marketing This course covers Visual Media Marketing whose principles integrate graphic design, web design, digital imaging, and business marketing strategies. Students will use a variety of industry-standard design tools in this project based course. MLABT – Medical Laboratory Technology (Department 513) MLABT-161 Credits:1 Computer Applications for the Medical Laboratory In this course, students learn basic computer skills used in the clinical laboratory. Students use the Internet and database software to become familiar with clinical laboratory computer functions. Prerequisite(s): Must be admitted to the Phlebotomy Program (30 513-1). Completion of or currently enrolled in HEALTH-107, CLABT-110 and CLABT-111. MLABT-166 Credits:3 Phlebotomy Clinical Experiences This clinical course provides 120 hours of the practical application of principles and techniques of phlebotomy. Students observe and perform routine phlebotomy and processing tasks in a ffi liating phlebotomy facilities. MTLGY – Metallurgy (Department 422) MTLGY-301 Credits:1 Basic Heat Treatment of Metals This course is designed to provide information related to steel types, alloying elements, and microstructure as they relate to the heat treatment of steel. Lab work includes heat treating (hardening, tempering, normalizing and annealing), hardness testing and tensile testing.

approach to selling. Primary attention is given to the principles and practices used by individuals who have achieved long-term success in personal selling. The entire selling process, selling strategies, practices and techniques will be covered. MKTG-106 Credits:3 Retail & Consumer Marketing Course introduces students to the economic impact of retail and consumer spending. Omnichannel retailing, retail formats, merchandise management, technology in retail and the rise of Amazon. Competitive strategies will be discussed. Prerequisite(s): Complete MKTG-102. MKTG-107 Credits:3 Customer Experience Course covers the skills needed to deliver an exceptional customer experience, build customer relationships, the use of technology to improve the customer experience, service strategies and service recovery with the ultimate goal of customer loyalty. MKTG-118 Credits:3 Social Media Marketing This course covers marketing strategies on Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn, and Youtube. This is an application based course and will teach students how to utilize each platform for social media marketing. MKTG-125 Credits:3 Advertising: Brands & Campaign Examine advertising’s role in the marketing landscape by exploring topics such as investigating how research in fl uences decisions, creating a creative strategy, developing creative ideas and pieces, and selecting media channels. MKTG-134 Credits:3 IMC Management Introduces students to the concepts of Integrated Marketing Communication. Emphasis is placed on branding, market segmentation, positioning, message strategy, promotion and the execution of marketing communications through appropriate Client Services Examine the important role account managers play in order to deliver marketing communications solutions to clients. Learn the key skill sets, understand the critical responsibilities, and explore the hands-on tools necessary to excel. MKTG-165 Credits:3 Digital Marketing The use of digital marketing channels and online platforms are covered, including search engine optimization, digital marketing analytics, paid search, email channels MKTG-144 Credits:3

MTLGY-321

Credits:1

Metallurgy 1 This course gives an introduction to metals commonly used to manufacture products. It describes the properties and applications of steels, cast irons, aluminum alloys and other common non-ferrous metals. It covers the AISI/SAE speci fi cations for steel and common nonferrous metals, including aluminum and copper alloys. Lab work includes hardness testing, tensile testing and common heat treatments used with steel. MUSIC (Department 805) MUSIC-101 Credits:2 Music Business This course is designed to develop insight into portions of the music-business world, including: the recording industry, record labels, copyrights, performing, managers, producers, contracts, song writing, music publishing, print publishing, promotion, business planning, career planning, website construction and much more. MUSIC-103 Credits:1 Major Instrument 1 Emphasis is placed on individualized instruction on one’s major instrument with course emphasis to include reading, developing musicality and improvisation. Choice of sections: Guitar, Bass, Reeds, Brass or Percussion. MUSIC-104 Credits:1 Major Instrument 2 Individualized instruction at the intermediate level is given on the major instrument, with emphasis on reading, developing musicality and improvisation. Choice of sections: Guitar, Bass, Reeds, Brass or Percussion. Prerequisite(s): Complete MUSIC-103. MUSIC-105 Credits:1 Major Instrument 3 This is an early advanced-level course designed to develop speci fi c performance skills in all styles of music with emphasis to include reading, musicality and improvisation. Choice of sections: Guitar, Bass, Reeds, Brass, Percussion, or Voice. Prerequisite(s): Complete MUSIC-104, MUSIC-178, or MUSIC-193. MUSIC-106 Credits:1 Major Instrument 4 This is an advanced-level course designed to develop speci fi c performance skills in all styles of music with emphasis to include reading, musicality and improvisation. Choice of sections: Guitar, Bass, Reeds, Brass, Percussion or Voice. Prerequisite(s): Complete MUSIC-105.

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