ist magazine September 2022

From the Publisher

Stay Strong!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, Well, I have to say I am growing SO tired of starting my letter by acknowledging the “not great” time in which we’re living – especially for small business owners. At this time of year, I typically suggest that this is the season when salon operators can take a breath, hit the “re-fresh” button andmake plans for the upcoming busy season. The current economic uncertainty could definitely have an impact on your ability to invest in upgrades or improvements to your facility. The tanning business has survived four decades of negative media, over-reaching regulations and bad economies by re-investing in our industry and our facilities. The roller coaster continues – buckle up and keep your hands inside the ride at all times! Through good times and lean times, so many of us have enjoyed longevity in this industry. Two examples are highlighted in this issue: our “7 Questions” feature (p.18) with TonyMartin of TSU (nearly 20 years) and the Sun is Life® Salon of Distinction – Sun Seekers, a NewHampshire salon in business for over three decades (p.20). Sun Seekers invested in the super-affordable Sun is Life Training and you should, too – your salon could be featured in our next issue! If you’ve been in the tanning business for a while, you know the value of the annual trade events hosted by product distributors. Show season will soon begin – next month, Four Seasons will host the National Tanning Expo in Nashville (Oct. 24-25) and in November, Tanning Supplies Unlimited offers their Fall Expo (Nov. 15-16) and Ultraviolet Resources International will host the Northeast Tanning Expo (Nov. 18-19) in Connecticut. Details of these events can be found in this issue or visit their websites for registration info. When I think of trade shows, I think about all the good times catching up with the many people who have beenmy friends over the decades. That list of friends includes Brenda Fishbaugh of Eye Pro, who recently announced her retirement after 31 years (see p.14-16). Eye Pro’s patented products have been a staple in salons all over the world since the ‘90s, and Brenda has been dedicated to educating salon operators about the importance of eye protection and how to, in turn, educate tanners. She also devoted a couple of decades to writing her informative monthly Eye to Eye column for IST. Brenda will be missed but we wish her all the best! Lastly, it’s time to vote for the 2022 Industry Choice Awards (September 1-30). Show some love for your favorites…vote now at istmagazine.com/ICA! Thanks for reading,

Staff Writer Joe Schuster

Graphic Designer Hailey Worrell

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vasstrom

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September 2022 | Volume 26 | Issue 8

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. Vince Lorraine, Publisher

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