ist magazine September 2022

Monthly Motivation

What does FEAR mean to you andhowdo you face it? By Grant Cardone

E veryone feels fear ... I do. You do. Everyone does. The only difference between us is how we react to it. I’ve always thought that fear has two meanings which sum up the two basic ways people deal with this unique and complicated emotional state. • FEAR can mean: Forget Everything And Run • Or, it can mean: Face Everything And Rise Here’s the real key to overcoming fear and not letting it control you: not caring what people think of you. It’s about not wanting to impress anyone but yourself, having nothing to prove to anyone. When you refuse to let fear control you, it becomes possible to do what you want as you pursue your passions, desires and goals. I’ve felt fear in all forms. I have even been afraid for my life as I was being pistol-whipped by a drug-dealing thug. Meanwhile, you’re afraid of what – that you’ll fail? That you’re not good enough? That you’ll look stupid? That people will laugh at you? Been there. Done that. So what? Peo ple ain’t laughin’ at me anymore. What would your life be like if you never gave in to fear? What would you be like as a person if fear didn’t have so much control over you? Look, I get it. Fear is wired into us and it serves a purpose. It keeps us alert and ready to handle unforeseen situations. However, it does not necessarily exist simply to motivate you to run away.

fear from holding you back. Does the thought of starting something completely new and unknown scare you? Do you have doubts that you can really do this? Are you worried about failure? GOOD! Being scared is perfectly accept able. Letting that feeling keep you from achieving your potential is NOT.

You all know the expression “fight or flight.” Both come from fear and since both are an option, I’ll choose “fight” every time. Why? Because I choose to. Because I can. Because what’s the worst that can happen? If I fail, I try again. If someone says “no,” I keep asking until they say “yes.”

When you refuse to let fear control you, it becomes possible to do what you want as you pursue your passions, desires and goals.

We all have to decide whether we are going to let fear win or say “ENOUGH!” Enough playing for peanuts. Enough settling for average. Enough living to please others. Enough allowing fear to determine the course of your life. 

I know that the past two years caused people a lot of uncertainty and yes, fear. The media sure didn’t help. But the people who didn’t give into fear, like me and my 10X Team, instead of running away or pushing the panic button, creat ed opportunities and actually succeeded. I’m not bragging when I say that we crushed it in 2021. I just want you to know that even in a time when fear is everywhere, it’s possible to succeed. How is this possible? I can show you how when you join me at my next 10X Growth Conference (check grantcardone. com for info). Now, just so you know, I’m going to push you outside of your comfort zone. I will show you how to achieve goals you never thought possible. I will make you realize that you’re capable of having so much MORE than you do right now if you learn to keep

About the Author: Grant Cardone is a New York Times bestselling author, the No. 1 sales trainer in the world, and an internationally renowned speaker on lead

ership, real estate investing, entrepreneurship, social media and finance. His companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influ encers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider , CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.

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istmagazine.com

September 2022