ist magazine September 2021

From the Publisher

Hit the Re-fresh!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, As I write this, the world is again waiting to learn what we will face next in the ongoing health crisis as it concerns both our personal and business lives. For many, it’s been difficult to separate the two, those who are still struggling to find employees and stay afloat. But I’ve heard that salon operators are making it happen and doing well! September is a great time of year to evaluate your operations and maybe hit the refresh button. From installing a more efficient software program to a coat of paint in the lobby, a couple of new acrylic shields or a new product display, even small changes show your guests you care about providing the best possible experience when they choose your business. A small investment that always pays off is staff training and the easiest way to make it happen is with Sun is Life®! It’s available online 24/7 and super affordable (see p.35.) Set your team up for success while creating a more professional atmosphere and happier customers. And, your salon could be featured in the magazine! The industry recognizes the value of Sun is Life Training – Four Seasons will offer the classroom session as part of their School of Business at the National Tanning Expo in St. Charles, MO on October 24-25 (see p.1). Heartland Tanning will also provide Sun is Life at their event in Kansas City, MO on February 4-5. More to come! It’s that time again … time to show some love for your industry favorites! Be sure to cast your votes for the Industry Choice Awards at istmagazine.com/ICA now through September 30. One of my favorite industry folks (and longtime IST contributing writer) has decided to take a bold step and follow a dream; our friend David McFarland, a veteran National Educator for Sun Evolutions, is moving his family south of the border to pursue the restaurant biz! David logged a lot of miles and shared his gifts with countless salons over his many years in the industry. We wish him all the best! Thanks for reading,

Staff Writer Joe Schuster

Graphic Designer Brett LaCross

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani

Jerry Deveney Victoria Eckert Brenda Fishbaugh Gary Lipman David McFarland Lisa Saavedra

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September 2021 | Volume 25 | Issue 8 IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage QBJE BU 'MJOU .* BOE BEEJUJPOBM PGm DFT 1PTUNBTUFS 4FOE BEESFTT changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. 'PS CBDL JTTVFT JORVJSF GPS BWBJMBCJMJUZ &EJUPSJBM $PSSFTQPOEFODF "EESFTT QSPEVDU JOGPSNBUJPO BOE JORVJSJFT UP &EJUPSJBM %FQBSUNFOU IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured JO UIJT QVCMJDBUJPO "MM NBUFSJBMT BSUJDMFT SFQPSUT BOE QIPUPT published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are BDDPNQBOJFE CZ TVGm DJFOU m STU DMBTT QPTUBHF CVU UIF QVCMJTIFS XJMM not be responsible for loss of any such material.

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. Vince Lorraine, Publisher

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September 2021

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