ist magazine October 2022

Feature

“IN THIS NEW ERA, A COMPANY MUST FOCUS ALL AVAILABLE RESOURCES ON THE NEEDS OF THE CUSTOMER.” — Lee Hyang-eun, Managing Director Customer Experience Innovation Division, LG Electronics data serves as a stepping stone on the path to building strong and lasting relationships with customers. At its core, CX is a journey where brand loyalty is earned through the development of trust as well as the delivery of im mersive experiences. Cyclical in nature, the CX journey repeats again and again, creating a genuine connection with customers that grows over time. With CX, the concept of customer loyalty, which had been all but abandoned in recent years, is reborn and reimagined for a new era. Recently, LG has introduced revolutionary products, such as an indoor gardening appliance that lets you grow your own greens and flowers in the comfort of your own home and a laundry solution that packs a full-size washer and dryer into a single unit – automatically applying the optimal drying cycle for user convenience. With user-cen tric innovations like these, LG and other like-minded companies are helping usher in an exciting, new era of CX. To read the full Executive Corner piece and learn more about CX, visit lgnewsroom.com. 

66

October 2022 istmagazine.com