ist magazine October 2022

From the Publisher

Chart Your Course

Dear Readers, I think everyone was a little surprised by how quickly summer whizzed by … and we all know what that means: it’s time to focus energy on getting our businesses prepared to crush the upcoming peak season. The continued unfavorable economic status may call for you to pivot (again) and adjust your marketing efforts and other operations to meet the challenges facing all small businesses. The good news is: you don’t have to face these challenges alone! You can look to your fellow tanning community members to gain knowledge and inspiration. There’s still time to register to attend the National Tanning Expo presented by Four Seasons this month on the 24-25 in Nashville, TN. It’s sure to be another well-attended and top-notch event – and so many veterans of the business have fond memories of times in Nashville. Check out the new products, spend some time with manufacturer reps and network with other salon operators. We’re all in the same boat – if you don’t take advantage of opportunities to share and gain from the experience of others, it’s on you ! Chart your course for navigating the rough waters ahead and improve your chances for success in 2023. Of course, one way to up your game is by training your team to operate your business in a consistent and professional manner. On the agenda again at the Four Seasons event is a classroom session of Sun is Life® Training & Certification presented by director Joe Schuster (10/24). Sun is Life is the only in-person certification program and the top distributors are offering it at super-affordable rates. Sun is Life graduate salons are eligible to be featured in IST Magazine – talk about great free publicity for your business! (See p. 16-17) Visit NationalTanningExpo.com for details and registration. Next month’s issue will include the New Product Preview 2023 AND the top nominees in the 18th Annual Industry Choice Awards. As of this writing, votes are still pouring in – thanks to all who participated. Hope to see you in Nashville! Thanks for reading,

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Staff Writer Joe Schuster

Graphic Designer Hailey Worrell

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vasstrom

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October 2022 | Volume 26 | Issue 9

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. Vince Lorraine, Publisher

Copyright © 2022. All rights reserved. Printed in U.S.A.

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October 2022 istmagazine.com