ist magazine October 2022

Epic Sales

TIS THE

SEASON!

By Gina Jaeger-Morris

/ depositphotos.com

Tis the season to start spreading some holiday cheer at your business! Here are some fun ways to celebrate in your salon during the most wonderful months of the year.

Enchant your customers with an eye-catching product display. Don’t jump right into Christmas festivi ties – let Halloween have a chance to shine by brewing up a bewitching display with spooktacular deals to match. Decorate your retail shelves with elements of Halloween to treat your customers’ senses. A little bit of Halloween spirit goes a long way and will help draw extra attention to an awesome product sale. No tricks, just reward customers with treats! To see products fly off your shelves faster than a witch on a broomstick, try giving your customers a treat with every purchase. The more they buy, the more treats they get. Promote product bundles with a build-a-bag potion promotion. Host a Pre-Halloween “Fright Night” event. Halloween is all about bringing people together and looking their best in the fun costumes they picked, and who wants to look ghostly white on one of the most fun holiday nights? Your Fright Night event is a great time to promote UV-tanning packages, and especially spray-tans. Scare up business with social media contests. Since many of your customers will be dressed up for the holiday, why not take this opportunity to hold a virtual costume contest on your social media platforms.

Don’t forget to include everyone in the fun and offer discounts and prizes for the winner. Make sure to ask all participants to like, #hashtag your salon or share the posts to be eligible to win! With the hocus pocus of Halloween out of the way, it’s time to think about Christmas! November 1 marks the start of the Christmas holiday season – so, whatever you do, please don’t wait until the last min ute! Before we know it, we’ll be knee-deep in tinsel and wondering why we didn’t start our promotions earlier. Gift Card Promotions Gift card sales are an easy way to boost seasonal revenue and profits. Here are just a few ideas: ▶ Buy One/Get One Free (BOGO) gift cards ▶ Gift Card Discounts ($80 for a $100 gift card) ▶ “Bonus” gift cards that round up (buy an $80 gift card, get a separate $20 gift card free) Run a “Spirit of Giving” Promotion. I feel everyone would agree, it is truly better to give than receive. With so many people and animals in need, it’s quite easy to organize an event to give back right from

your salon. Consider partnering with other organizations and businesses in your area for these promotions. Here are a few ideas: ▶ Work with a local women’s shelter to col lect donations for basic hygiene supplies. ▶ Partner with a foster care organization for a holiday gift and toy drive. ▶ Support local animal shelters by col lecting pet supplies and donations for medical needs. ▶ Promote a coat drive to help those in need. Add Stocking Stuffers to the reception area. You can never have too many stocking stuffers! Display small sizes of popular tanning and skin care products right near the checkout area. Hide Holiday Cheer in ornaments. Offer every VIP/EFT customer the chance to win coupons, extra rewards, free services and products. Hide coupons in or naments or holiday decorations and direct salon guests to choose one. And of course most importantly, don’t forget to have fun while making your holiday sales season one to remember. If you need assistance coming up with an idea to drive sales at your unique salon, I’m just an email away! ■

About the Author: Joining the Supre/Hempz team in 2006, Gina Jaeger-Morris brings a wealth of sales and marketing experience to her position as Business Development Manager. Known as “Miss Gina” to the hundreds of salon professionals she helps, Gina combines Sun Evolutions product knowledge with solid retail expertise developed from her extensive experience in the indoor tanning, beauty and retail industries. Her unique combination of talents

continues to provide winning sales strategies for salons across the country.

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October 2022 istmagazine.com