ist magazine October 2022

Palm we just focused on our cleaning service and sanitizing our clients’ homes and businesses. We now only offer tanners disposable eyewear and have hand san itizer available, but we do not require guests to wear a mask. IST: Congratulations on recently getting certified with Sun is Life® Training. How important is it to have a staff that is fully trained with Sun is Life? DC: It is imperative to have that knowl edge which gains you credibility with the public. The program is also about the professionalism that is really needed for salon owners and staff. I highly recom mend operators take the course, if they haven’t already! IST: Agreed! So let’s move on. Salon own ership can be really challenging. What has been your biggest hurdle to overcome? DC: Joe, without a doubt, it’s been keep ing a dependable, knowledgeable staff. I’m sure that’s a challenge that many small businesses face. Beyond that, it’s been a challenge to maintain a steady stream of customers!

OWNERS PATRICK & DEBRA CARY

KIMBERLY RICE

IST: Social media or

website: which has the bigger impact on your business?

VICTORIA VETRANO

JAMIE ROPER

DC: It’s a challenge trying to keep more involved with all social media! I’m starting to share more on Tik-Tok to reach the younger generation of our clientele, as well as Instagram. IST: What are your goals for the next 1-3 years? Do you plan to keep growing internally, externally or both? DC: I want to make our current facility the best that it can be. I’ll probably add a hybrid tanning system and eyelash extension services. IST: We both live in the heart of SEC football, which is huge in the south. It’s big in other parts of the country, but it’s been compared to a religion down here, LOL. As you’re from Alabama, I don’t need to remind you

who won the National Championship last season (but I will: Georgia). Who do you root for? Alabama or Auburn? DC: Joe, with us it’s both “War Eagle” and “Roll Tide” – we are a house divided! IST: Debra, Thanks for taking time for a chat and we wish all the best to Shady Palm in the future. 

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