ist magazine October 2021

‘Tis the Season! By Gina Jaeger We all know how the holiday season can sneak up on us … if you want to make the most of holiday sales promotions, the time to start making those plans is NOW! Here are a few fun ideas to inspire you. Decorate for Attention Showing your holiday spirit with joyful seasonal decorations gets customers in the mood for a blissful experience from the minute they walk through your door. Care fully designed merchandise displays attract attention to your retail area and beauty bar Decorated Christmas flamingos, a life-sized animated “Grinch” statue or other moving displays invite customers to browse, which gives you an extra opportunity to promote your services or make product suggestions. During the holidays, people are looking for fun and easy gifts. Pre-package some of your retail items – like a UV lotion, after-tan moisturizer and a gift card – and wrap them up in a pretty package to cre ate a simple gift purchase. Bag deals and BOGOs from your beauty bar encourage guests to pick up one for themselves, as well as purchase a few gifts for friends. Of fering gift-wrapping or gift bags free with purchase also can boost retail sales during the holidays. Many people get stumped trying to figure out what to get for that Offer Pre-made Gift Baskets & Packages

Create a Holiday “Selfie Station” Generate excitement and invite guests to ose for pics with holiday-themed props – r with Old St. Nick himself – that they can ost on social media (and on your pages, oo.) Include your salon name, logo and ssociated hashtags on any selfie backdrops o ensure that they show up in customer hoto posts. Promote this on all social media and marketing formats. It will work best if you can offer the Santa selfies over he course of a few days. To help spread holiday cheer and step it up a notch, ask uests to # your business and use your spe fic # when they post their Santa pics for chance to win a Christmas treat on their ext visit or even a free year of tanning. Help Those Who Need it Most Collecting donations of toys, coats and food is a great promo, because it helps bring people into your store, as well as helping those in need! Partner with an rganization and let customers know hrough social media that you will have a donation station in your salon. For every i em donated, offer them a Christmas treat! Remember: the goal of holiday promos is o boost profits now and set you up for suc ess through the coming year. For support, contact your distributor representative. Q

special guy in their life; include gift sets and baskets with products created for men – an easy shopping solution for your guest and great holiday revenue for you!

Encourage Impulse Buys with Counter Displays

Salons are busy helping people look and feel their best for the holidays, so while foot traffic is up, you need to always be catching their attention. Attractive counter displays remind guests of what they didn’t know they needed! During the holiday season, showcase the amazing new holiday and limited edition items. Display a selection of prepackaged and gift-ready retail items on the counter with a “Stocking Stuffers” sign that reminds guests to pick up a few extra items. And make sure to promote gift cards as the perfect for the person who “has it all.” Christmas Ornament Surprise If you plan to have a holiday tree inside your salon, an “Ornament Surprise” game is a fun way to engage with your guests. Inside the ornaments on your tree, hide special deals, free tan and upgrade coupons, a gift card or just fun messages. Then, for every $20-$50 spent, you can offer guests a pick off the Christmas tree! (Make sure they know that they are not guaranteed a free promo, service or gift, but do make sure they all get at least a lit tle something, even if it is just a Hershey’s kiss or even a candy cane.)

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team in 2006, Gina Jaeger Morris brings a wealth of sales and marketing experience to her position as Business

evelopment Manager. Known as “Miss ina” to the hundreds of salon professionals he helps, Gina combines Sun Evolutions roduct knowledge with solid retail expertise eveloped from her extensive experience in e indoor tanning, beauty and retail industries. er unique combination of talents continues provide winning sales strategies for salons cross the country.

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October 2021 istmagazine.com