ist magazine October 2021

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software; however, neither is our tanning business, our investment, the equipment. With all that Tan-Link offers, you can reduce operation costs and streamline your business.Tan-Link is worth every penny. TL: Has Tan-Link offered any mea surable improvements in productivi ty or time savings? BB: The software allows for ease of use for owners and employees, alike. It is simple to add products, equipment, packages and memberships. All of this saves time and saving time saves money. TL: Can you measure any increases in revenue or growth? BB: Yes, some great tools help your staff quickly upgrade, upsell and add to existing memberships. Offer more to your guests with a smooth, fun experience. TL: What is your favorite Tan-Link feature and why? BB: The EFT payment-processing and texting are great – these two features alone make it simple to streamline and easy to connect to guests. The text features alone have helped quickly grow our tanning salon brand. TL: Have you used our customer support resources? How was your experience? BB: Tan-Link customer is impressive! Very fast resolving any issues, I usually get a response right away and it is fixed. They always keep me updated, which I like a lot. I would say it is the best customer support, hands down, for any tanning salon software. TL: What were the major “pain points” of your process before using Tan-Link? BB: Our former software was too complex with too many steps. We had to run our EFT drafts manually. The big one was the support service – it took too long and created a lot of downtime we could not afford. Tan link software cured all that! Q

Tan-Link Customer Spotlight Pacific Tanning Long Island, NY

our guests. This software helps stream line our EFT memberships, maintain the connection with our guests, help promote and market our brand and much more! Tan-Link just has so many features that, when implemented correctly, every tanning salon should use it. Set goals and see where you need to address a specific employee, product, package, or machine. After training and setup (which took about a week), we went live and within two weeks, we were off to the races!

We asked Brad Blair, Owner of a New York salon chain and Tan-Link software customer, to tell us why he loves the program. Read what he had to say!

TL: Give us a quick overview of Pacific Tanning.

BB: Pacific Tanning has been around for 23 years with four locations in Suffolk County, Long Island, NY. Our mission is for our guests to rejuvenate, relax and refresh. We cater to every guest with the

most impeccable, professional, certified customer service, top-of-the-line equip ment and superior health and skincare products. Our service menu includes UV tanning, teeth-whitening, red-light thera py and spray-tanning. Pacific Tanning strives to grow and continue to be better. BB: Tan-Link is a tanning salon business-building software and is constantly being updated. We’ve used other software, and nothing was like Tan-Link. First, it is very user-friendly – easy and straightforward. Second, it is customizable to my salons as well as to TL: How does Tan-Link software help your team achieve its objectives?

TL: What made you ultimately decide to make the switch? BB: Tan-Link looks different, but it is user-friendly and offers everything we need to grow our salons. The support, the EFT processing and the texting feature are huge. Text automation allows us to con tact all your EFT declines without doing anything – Tan-Link does it all for us! We went paperless with eSign waivers and agreements, and are working smarter with the built-in call center, scheduling, online store and online appointments. TL: Can youmeasure any reduced costs? BB: The software and features can be costly and is not the cheapest tanning

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October 2021 istmagazine.com