ist magazine November 2021

From the Publisher

Giving Thanks for Brighter Days!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, Things certainly look different for our entire industry since last November ... a big cheers to that! At this writing, salon operators are getting ready to head for St. Charles, MO to attend the two-day Four Seasons School of Business event. We will have coverage of all the action in the December issue. Of course, one of the most exciting features of the annual fall trade events has always been the introduction of the new products for the coming season. There’s nothing like shelves full of new lotion bottles to give sales a boost. This issue includes our annual New Product Preview – the new stuff all in one place! Salon operators can make room for the latest tanning and skincare products and get ready to sell, sell, sell! Check out nearly 60 new offerings starting on p.50. The School of Business agenda included a classroom session of Sun is Life® Training & Certification presented by SIL Director, Joe Schuster. The industry continues to recognize the value of Sun is Life – it’s the preferred salon operator education program at all the major events. Our graduates all agree that completing our super-affordable program quickly takes their staff and their business to new levels of professionalism. Did you know that when a salon trains their team with the Sun is Life program, they are eligible to be in our Salon of Distinction feature? Being highlighted in a national magazine is great (FREE) PR for your business – your facility could be next! The program is available online 24/7/365 and you can certify your team for a whole year for only $99 ... see the ad on p.26-27 and visit sunislife.com today. This issue also includes the much-anticipated list of the top vote recipients in the 2021 Industry Choice Awards (p.16-17). Look for the winners next month. It’s hard to believe there’s only one issue left of 2021! I’m thankful for the recovery we’ve experienced and hopeful for the future of our industry. Happy Thanksgiving to You and Yours!

Staff Writer Joe Schuster

Graphic Designer Brett LaCross

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Jerry Deveney

Brenda Fishbaugh Gina Jaeger-Morris

Gary Lipman Lisa Saavedra

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November 2021 | Volume 25 | Issue 10

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

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