ist magazine November 2021

News

Sunless, Inc. Recognizes Sales Leaders

MACEDONIA, OH – Continuing his stellar run in the sunless tanning in dustry, Sunless, Inc. executive Brandon Cardinal has not only claimed his place among the leaders in the illustrious club of those with over 25 years of industry experience, but perhaps most impor tantly, he has earned it! From developing and marketing cutting-edge and industry-leading products that deliver natural-looking tans, to literally “writing the book” on spray-tanning by establishing Norvell University, Cardinal has been instru mental in creating the products and services that have delivered 15 million sunless tans to date. As of September, Cardinal has been promoted to the role of VP of Sales for all Sunless, Inc. brands: Mystic, VersaSpa and Norvell. “Everyone in the industry who has had the opportunity to work with Brandon knows that he possesses a wealth of industry knowledge and has been a great supporter and advocate for you over the years,” states Susan Copperman, CEO and Chair of Sunless, Inc. She continues, “His broad-based experience and track record of success across all facets of the industry is testament to Brandon’s firsthand knowledge of all things sunless. The relationships he has built and the growth he’s driven for our customers make him the ideal person to lead our sales organization. There is no one more deserving of this role than Brandon.”

Valerie Kolt

Brandon Cardinal

In addition, longtime Sunless, Inc. executive Valerie Kolt has been promoted to Director of Sales & Customer Experience. During her decade on the Sunless, Inc. team, Kolt has held positions in operations, supply chain and sales management, proving herself to be a committed industry advocate. Kolt holds an MBA in business analytics and possesses a passion and enthusiasm for the sunless tanning industry. In her new role, she will lead regional sales and work to improve the Sunless, Inc. customer journey. “Val is an extremely smart individual and has demonstrated her love and dedication to the industry

during her time at Sunless, Inc.,” Copperman says. “For the past five years, she has led sales for the eastern U.S. We are delighted that her commitment to our customers’ experience and her infectious enthusiasm is about to spread across the sunlessinc.com) and Valerie (Valerie. kolt@sunlessinc.com) are excited to work with you and welcome hearing from you at any time. –Congrats from Team IST! ■ country and around the globe!” Brandon (brandon.cardinal@

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istmagazine.com

November 2021