ist magazine November 2021

Advertorial

Tan-Link Customer Spotlight FITnTANSalon&Spa St. Louis, MO

TL: Can you measure any improvements in productivity or time savings?

EC: I can’t say it enough; the EFT collection process has been phenomenal. The ability of customers to pay an account balance via text or email is so efficient. The staff sees daily numbers and PCA, creating a positive “friendly competition” sales environment. Customers schedule appointments online which means less calls to the salon ... the list goes on and on. EC: Yes, we’ve seen increased revenue from better staff sales performance – they have become a lot more competitive with their personal sales goals – and from increased EFT collections and retention. TL: What is your favorite program feature and why? EC: It’s the text/email features – the level of communication in day-to-day operations and with the customers is vast. Tan-Link’s unique platform allows us to connect with our customers and staff so efficiently. If so, do you have any feedback? EC: We LOVE the customer support “bubble” – it’s terrific to have that level of support. The added link right from the software is live, and we’ve never had to wait for any issues to be resolved. Well done, Tan-Link! Well done! It’s fabulous. ■ TL: Have you used Tan-Link customer support resources? TL: What about increases in revenue or growth?

We asked Elizabeth Coco, Owner of a Missouri salon chain and Tan-Link software customer, to tell us why she loves the program. Read what she had to say!

TL: Describe a few of the reasons you decided to go with Tan-Link. EC: EFT collection and the customer texts were two features that stuck out to me ini tially. In a world where technology dictates everything we do, the technology was far superior as far as what it did for business and customer communication. We can run our multiple locations from anywhere, even my phone, so that is also a huge benefit. EC: We’ve increased our EFT revenue and are collecting a higher percentage of EFT than we ever did before! Our inventory is consistent and we no longer have “software downtime” issues. Our team communicating daily in the chat is moti vating, as well as effective for all kinds of things every day, and the training process to get our team members up-to-speed is more efficient than ever. EC: Training costs have decreased, as it’s so easy to grasp operations in Tan-Link. We’ve reduced the price of our credit card process ing by going paperless. We have increased revenues with the online store and EFT, and created efficient schedules that track hours to reduce waste in payroll. TL: Can you measure any reduced costs from using Tan-Link? TL: How has Tan-Link impacted your operations?

TL: Give us a quick overview of FitnTan.

EC: We have three locations in St Louis. We offer tanning, three types of spray-tan ning, red-light therapy, infrared sauna, MyLipo Body Sculpting and Formostar Infrared Wraps. TL: How does Tan-Link help you achieve your business goals? EC: Tan-Link keeps everything running smoothly; frommorning check-in remind ers, sales numbers and PCA posted to improve performance, to inventory, sched uling, EFT collection and client retention. Tan-Link not only allows our business to run as efficiently as possible, but it also increases our revenue (over other software platforms.) TL: What were the major “pain points” of your process before Tan-Link? EC: EFT collection was horrible! Trying to get staff to make calls or send letters to customers was time-consuming, inefficient, and wasn’t nearly as productive as Tan-Link’s process.

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istmagazine.com

November 2021