ist magazine May 2023

(L-R) Team Oasis Tans includes Tanning Consultants Tatum Brown & Alexis Reimer; Tanning Consultant/Team Lead Raven Demott; Co-Owner/ Operator/Manager Nicole Swope, Salon Assistant Peyton Linneman; Tanning Consultants Arianne Roberts & Kaylee Latorre.

of the competition by offering the indus try’s most up-to-date spa and tanning equipment. Eric Matras has always been fabulous at reaching out to our salon informing us of new shows to attend, as well as the latest equipment launching. He has helped us create a great lineup of equipment to offer in our facilities. Eric is always willing to answer any questions we may have and share ideas to help us grow our business.

spray-tanning, as well as UV salon oper ator certification. Maintain the cleanest salon with the most knowledgeable and friendliest staff you can find. Make sure you are a membership (EFT)- based salon – this will help your revenue so much in the slower seasons. Try not to get discour aged in the slower season; it happens to all salon owners, so be financially prepared that your revenue will go down in the “JA SON” (July-November) months. Reach out to your product distributors for help if you need it! Network and learn from your peers and share ideas. IST: Are you excited for Experience JK this June? What did you love most about the 2022 event? NS: We are always excited to attend shows and visit new cities. We plan to attend this year’s event in Orlando and network with the best people in the indus try. Webinars are great, but nothing can beat an in-person tanning event for the hands-on training opportunities. Team JK always makes us feel welcomed and appreciated. The expos are so much fun, we always come home motivated with lots of new ideas! ■

IST: What do your tanners have to say about the TLT and/or Ergoline Equipment? NS: They absolutely love the hybrid technology! We have the Ergoline Prestige 1600 Hybrid sunbed and the Sunrise 7200 Hybrid stand-up, as well as the Beauty Angel booth. Local doctors commented about how amazing red-light therapy is and when they found out we offer a pure red-light therapy booth, they said it is one of the best things ever brought to Gillette, WY! We will definitely need to purchase another lay-down hybrid unit very soon, since it is our most popular piece of equipment. The 1600 Hybrid has so many features – it delivers a great tanning experience and a nice, sun-kissed glow. The hybrid units are a great way to educate our tanners on the benefits of the red-light beauty products, as well. IST: How has your partnership with JK/Ergoline helped you grow your business?

IST: What is your favorite Ergoline tanning system?

NS: My personal favorite is the Hybrid 7200. I love stand-up tanning since I get pressure points easily and I’m always on the go, so I love the color I get in the nine-minute session. I truly love getting the benefits of red light and a great, natural pop of color at the same time!

IST: What advice would you offer to new salon owners?

NS: Attend the tanning expos! You will find yourself leaving with a boost of confi dence and motivation you can share with your team and customers. Get certified in

NS: The Ergoline team has made recom mendations that will help us stay ahead

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