ist Magazine May 2022

From the Publisher

Content is Key

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, As we marked the 25th anniversary of IST Magazine a few months ago, it gave us cause to reflect on the multiple ways we have impacted the industry to which we’ve been so dedicated. Of course, the goal of any trade publication should be to help members of a specific industry improve and grow their business. By definition, a trade publication “will contain news, current events information, articles and ads of interest to people in that industry.” The image of the tanning business has always been one of attractive people and myriad products in pretty packaging, which has made it easy to produce a publication that’s nice to look at. IST is still here because our loyal advertisers have supported our efforts; but it really comes down to what you see between the ads: the content! I’ve always received great feedback on our content. While our great expert contributors are laser-focused on salon-related matters, the business features offer a variety of food for thought. I find the articles about leadership particularly informative. This month’s feature topics include learning to see the future success in others (“Power of Potential” p.42); ways for you and your team to come up with the fresh ideas you need (“Old Thinking Won’t Lead to New Ideas” p.46) and finding clues about how to “Motivate the Unmotivated” employee (p.50). It’s possible that all your salon staff needs to be more motivated on the job is more confidence in their skills. It’s easy to make it happen with Sun is Life® Training & Certification. Now is a great time to get your new-hires started on the right foot with the confidence they need to provide superior guest service, succeed at product sales AND enjoy their jobs. Happy staff means happy guests – happy guests are loyal to your business! Salon operators who invest in our super-affordable and accessible training (see p.56-57) are eligible to be featured in this magazine … your facility could be next! Visit sunislife.com today for all the program details. Thanks for reading,

Staff Writer Joe Schuster

Graphic Designer Brett LaCross

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vasstrom

HOW TO REACH US 5152 Commerce Rd. Fl int, MI 48507 810.230.1735

fax 810.230.1115 ist magazine.com

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May 2022 | Volume 26 | Issue 4

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. Vince Lorraine, Publisher

Copyright © 2022. All rights reserved. Printed in U.S.A.

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