ist Magazine May 2022

Feature

Old Thinking Won’t Lead to NEW IDEAS 5 Tips to Instantly Become more Innovative By Susan Robertson

W hen you really need new ideas or fresh thinking or a creative solution to a challenge, a typical, day-to-day approach in your thinking is not the optimal process. Using the same old thinking will simply lead you to the same old ideas you’ve already had or tried before. Instead, you need to do something different – that will stimulate your brain in diverse ways and shift your perspective

on the issues. Here are some ways to ensure you (and your team) shake up your thinking so that you actually come up with the fresh, new ideas you need. 1. Change your environment. Get outside your own conference room or office. Debrief the latest research re- sults or industry report in an art museum. Or take your team to the zoo with the objective of coming back with new ideas.

Depending on what part of the country you’re in, you could send your teams to the Mall of America, Walt Disney World, or a trendy area of Manhattan to look for inspiration and new ideas. If you can’t physically get out of the of- fice, then find a way to get out metaphor- ically. Ask people to imagine how they would solve the problem-at-hand if they lived in Antarctica, or if viewed from the perspective of a submarine captain. 

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istmagazine.com

May 2022