ist magazine March 2023

On February 7, Team Midas Touch and local salon owners attended a product and sales training session at the Gufler Mansion in Emporia, KS. The event was co-sponsored by JK Products & Services.

know that if we need help, someone at JK is willing to see that we get it.

IST: Your salon offers many Ergoline tanning systems. Which is your favorite?

IST: You attended the 2022 Experience JKevent –what did you lovemost about it?

AR: By far, it’s the Vitality TLT – it caters to every tanner’s wish! From the adjust able UV to the hybrid beauty light, to the LED comfort and Bluetooth connection, it’s easy to get lost in the features. Our guests love the phone-charging port, the touchscreen display and instant “pop of color” they get from the Activating Blue Light. I love that the bed marries three of our services – UV tanning, Beauty Angel skin enhancement and POLY LED red light. This saves our customers time and money and that’s how we stay competi tive! We love that the bed also draws less power, saving us on utility bills.

AR: Books and podcasts help me keep learning and growing in the business, but nothing beats in-person events. Swapping ideas with industry friends breathes new life into the mundane aspects of running a business. Last year’s Experience Ergoline show in Clearwater Beach, FL was so much fun! The show-stopping equipment reveal was so exciting and JK paid attention to even the smallest detail. Attendees were treated like stars – swag rooms, cocktails & hors d’oeuvres, and the 360° photo booth made the conference feel like nothing else in the industry. My favorite element, however, was the lineup of presenters who truly took a “beauty and wellness” approach with their information. I was honored to contribute to a panel discussion titled, “Women in Business.” I took away many great insights that helped our 2022 season beat every one we’ve had over the last 21 years. This year’s Experience JK event at the Gaylord Resort in Orlando will no doubt be a highlight!

Team Midas Touch includes (Top, L-R) Angela Palmer, Kennedy Smith, Morgan Thunberg, Ha ley Hogan. (Row 2, L-R) Lauren White, Ashley Wildeman, Amy Ringler; (Row 3, L-R) Kyleigh Roe, Hannah Carey, Waylynne Teague, Aubrey Hinrichs; (Bottom, L-R) Olivia Tuck, Delta White, Alisha Yoder, Darrell Ringler, Owner

IST: What advicewould you give to newsalon owners?

AR: Get involved! Attend any and all trade shows, get yourselves and your entire staff certified. Maintain the cleanest, most profes sional salon possible. Most importantly, network; learn from your peers and share ideas. Raise the standard of what it means to be a part of our industry. n

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