ist magazine March 2023

JK Salon Spotlight

Midas Touch Golden Tans Raising the Standard

The businesses featured in our JK Salon Spotlight have achieved success by partnering with tanning and well ness systemmanufacturer and worldwide industry innovation leader, JK Products & Services. This month, we talked to veteran Kansas Salon Manager Amy Ringler about the relationship and its many benefits. AR: My dad (Darrell Ringler) opened the salon in April of 2002. I was a senior in high school and would help clean beds after school or softball practice. During college, I’d catch myself jotting down promotional ideas or marketing plans during chemistry lectures! Eventually, I switched to a business management major, taking my role at the salon more seriously. As time goes on, I’m still eager IST: Howdid you find yourself in the tanning industry?

to learn more about business, consumer behavior, management, behavioral psychology and marketing.

left for Arkansas and it was delivered while he was gone. Excited to try what we had learned from Billy and without advertising the sale, I started selling it to customers who walked into the salon. The next day, Dad called the salon while I was working to ask how things were going. “Great!” I told him. “We need to order more of that lotion, though.” He didn’t understand. “Oh, we’ll be fine for a while – I ordered 100 bottles,” he said. “I know, we sold them already,” I told him. “I started a ‘backorder list’ so we need to get more ASAP because customers are waiting for it!” I still remember his shock and response: “You’re shi*ting me!” And over our last 21 years, we’ve been blessed to have many more iterations of this because of relationships with industry part ners. As JK/Ergoline evolves, we continue to develop working relationships that facilitate our growth. It’s been very reassuring to

IST: Howhas your partnershipwithJK/ ErgolinehelpedMidasTouchgrow?

AR: The JK Team – Billy and TomNeisciur, Tom Tarpoff, Jerry Deveney, Greg Majac, Henry Mitchell, Lateef Kahn, Hans Both, Brynn Scarborough, Lynetta Pilkinton, Bobby Wagner and Terah Sheer – have all been instrumental in our industry longevity and success.I remember many years ago, as Midas Touch was just getting started, Billy taught us the power of “giving” and how it leads to business success. Dad had gone to Jonesboro, AR to visit the JK crew at an open house. While he was away, I started a sales promotion that Billy had taught us: a free bottle of lotion with every tanning package. Dad ordered the product before he

The Midas Touch Lineup

TANNING SYSTEMS 1 - Vitality TLT 1 - Open Sun 1050 1 - Sunrise 7200Hybrid 3 - Affinity 800

OTHER SERVICES 1 - My Lipo 2 - Poly 1 - Cocoon Aqua IR

1 - Sunrise 480 4 - Passion 40/3 2 - SunDash 1 - Beauty Angel

1 - FitBurn 1 - Sunlighten 1 - VersaSpa Pro

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istmagazine.com

March 2023