ist magazine March 2023

Salon of Distinction

“We love to offer more than just tanning and cater to the overall ‘look good, feel good’ experience.” Michelle Roby

Team Electric RAYS includes (L-R) Michelle, Owner; Sam, Studio Manager; Lex, Operations Manager

able to engage and hear what others in the class had to say and how you an swered any questions we had. So, when is your next classroom training? IST: Well, teaching salon certifica tion is certainly a passion of mine and Sun is Life has been included at the Four Seasons Expos many times. I’m honored to be invited! Salon operations are covered in our course, including how to approach an unruly or dissatisfied tanner. Last month, I wrote an article about the importance of customer service. Can you share an experience that exemplifies how you resolve a conflict? MR: Well Joe, I wouldn’t want to point a finger at just one. Each guest is different and has unique tanning goals, so we always make sure to take the time to listen to their frustrations and take

what they say to heart. We “put out the fire” as best we can and apply that as a learning experience for not only our tanning consultants, but also managers and district managers. IST: Time for the wrap-up. What are the 3-5 year goals for Electric RAYS Tanning & Spa? MR: We are focused on upgrading our studios so we can offer more services to our guests. Last year, we purchased four existing salons that had older equipment and décor. We are working hard to upgrade them to reflect the ultimate tanning experience we offer at our other facilities and look forward to a great 2023! Michelle, thank you so much for your time and we certainly hope to see you and more of your team at an upcoming event! n

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istmagazine.com

March 2023