ist magazine July 2022

From the Publisher

Make the Most of Summer!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, Well, it’s here … the beginning of what is typically a slow season for operators in much of the country. I feel like tanners have been so happy to be returning to their normal routines of life, they will keep coming to salons for their little dose of “me time.” If you find yourself with down time, it never hurts to schedule some deep-cleaning or a mini-facelift for your facility. And if you haven’t done so already, it’s a great time to invest in educating your team with Sun is Life® Training & Certification! Not only will you set them up for success, but you could also find your business featured in an upcoming issue as a Salon of Distinction – that’s some nice, FREE publicity! See p.22-23 for details. Training increases employee retention – something nearly every business is struggling with these days. When staff feel confident in their job skills, they enjoy it more and want to stay; it’s as simple as that. If you’re needing to hire new team members, check out “Notes from the Road” (p.40) for Lisa Saavedra’s tips on finding staff who will sell, sell, sell! While things definitely change, so many stay the same – like the challenge of keeping tanners spending money at your salon during slow season. On p.32, Gina Jaeger-Morris shares some suggestions to generate “Epic Sales” through the summer months. Lots more great content (for when you finish re-painting those lobby walls.) One thing is for sure: even “old dogs” like me still get excited about new technology in our industry! At the Ergoline Experience event in early May, JK Products unveiled their latest innovation: Vitality – a bed that combines red, blue and UV light. We have coverage of the event and the equipment debut on p.14-17, and you can snap the QR code on the back cover of this issue to view the entire catalog of the gorgeous Vitality product line. Heading into the future with new technology is pretty exciting! I hope you’re ready to make the most of your summer in your salons AND your free time. Thanks for reading,

Staff Writer Joe Schuster

Graphic Designer Hailey Worrell

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vasstrom

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July 2022 | Volume 26 | Issue 6

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

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