ist magazine July 2021

Tantalizing

IST: You and your team have complet ed Sun is Life Training – how important is it to have a fully trained staff? NC: Education and certification are extremely important and it is South Carolina law. I can’t leave an employee alone in the salon until they have passed the sun is life course. It also assures that we’re all on the same page with factual information. It’s an Software .................................................... Tan-Link Other Services ..................... Custom Spray-tans, Red Light Sessions, Infrared Sauna, FIT Bodywrap Distributor Partner ........................ Four Seasons Bestselling Package ... Level 3 VIP Membership Owner ................................................... Nikki Capps Locations ............................................................. 3 Year Established ......................................... 2010 Staff ...................................................................... 12 UVTanning Units ............................................. 27 Lotion Brands ...... Designer Skin, Australian Gold JWOWW, California Tan, Swedish Beauty

enough challenges, I often contemplate the hurdles faced by a salon located at the beach. Well, Tantalizing Tanning & Spray clears those hurdles and more! The last time I checked in with them, they were just getting things back together af ter their area was ravaged by a hurricane. Here’s a look at overcoming adversity with owner Nikki Capps ... read on! IST: Nikki, it’s nice to catch up with you again! Remind our readers how and when you got your start in the tan biz. NC: I often helped a friend at her salon and thought that it was quite an intriguing business. In the midst of helping her, I found a salon for sale and in January 2010, decided to dive in! At first, I thought it would just be fun, but I had no idea I had so much to learn – I knew nothing! But

and I’m proud to report it’s going strong!

IST: Is being located in a beach town an added challenge for your business? NC: Joe, it really isn’t as hard as you would think. People here are always wearing minimal clothing and of course, they want to be tan! Most don’t want tan lines and don’t have time to lay out in the sun every day. There are those who cancel or want to freeze their accounts in the summer because they say they will just go to the beach. To keep them using their memberships, we try to focus on the benefits of our add-on services, such as red light and infrared sessions. We also stress the importance of skin care and sunburn prevention. Many of our customers even enjoy getting spray-tans in addition to a day in the sun.

maryvoo / stock.adobe.com

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July 2021

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