ist magazine January 2023

From the Publisher

Happy New Year!

Dear Readers, Well, I closed out 2022 by fighting a fourth round with “that virus” … What doesn’t kill us makes us stronger, right? As we head into 2023, the world and U.S. business climate is still challenged by high inflation and a floundering economy – if there was ever a time for working “smarter, not harder” it is now. One way to do this: spend some time with IST Magazine in 2023. Every issue contains tips for increasing your sales, streamlining your processes and most importantly, providing an optimal tanning experience for every salon guest. After 42 years in the tanning industry, I’ve learned so much from our publication. When it comes to business, the key is to keep learning how to be better. As in many industries, many believe that they “know it all.” As a businessman of over four decades, I have always realized that I can learn something new every day to help my businesses.There is nothing better than learning from your peers! IST has always been your true trade publication, driven only by the goal of supporting your success. If you want a more successful team, we can help with that, too! The Sun is Life® Training & Certification program has helped thousands of salon operators to “up their game” and see results of having well-trained people behind the front counter. The program is super-affordable, easy to access anytime and will elevate your staff’s professionalismwhile also allowing them to enjoy their jobs more because they have more confidence. A happy staff equates to lower turnover which saves on training costs. A happy staff keeps your customers happy – and happy customers are loyal to your business! It’s a small investment with big results. I want to take this opportunity to express my sincere thanks to everyone who supports IST Magazine. From the contributing writers who take time to provide expert content, to the loyal advertisers that make it possible to print this publication each month – we appreciate you! As business people making a living with indoor tanning, you need to support our advertisers! They choose to support IST because they realize its value. They know that an educated salon community helps sustain and grow the indoor tanning industry as a whole. Of course, we also appreciate our readers and wish all of you a healthy, safe and Happy 2023!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Staff Writer Joe Schuster

Graphic Designer Hailey Worrell

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani

Gary Lipman Lisa Saavedra Leif Vasstrom

HOW TO REACH US 14165 FENTON RD., FENTON, MI 48430 810.230.1735

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January 2023 | Volume 26 | Issue 12

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 14165 Fenton Rd., Fenton, MI 48430. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 14165 Fenton Rd., Fenton, MI 48430. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 14165 Fenton Rd., Fenton, MI 48430, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. Vince Lorraine, Publisher

Copyright © 2022. All rights reserved. Printed in U.S.A.

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January 2023 istmagazine.com