ist magazine December 2022

From the Publisher

Let’s Wrap Up 2022!

Dear Readers, As I write this letter, America is still processing the results of mid-term voting; some key races are yet to be called. I’m sure I don’t need to ruminate about the recent challenges we’ve all been facing, both as individuals and as business owners. All we can do is hope that the election results will bring our country more peace and prosperity in the New Year. As we’ve done for 18 years, IST asked tanning professionals to cast their votes this fall for the Industry Choice Awards – we had a record voter turnout! It proves that salon operators are passionate about the products provided by industry manufacturers and distributors. The list of winners is in this issue on p.16-17. Congrats to all! Winning the “Favorite Distributor” honors is Four Seasons Tanning – a repeat honoree no doubt due to their continued dedication to helping salon operators succeed. In late October, Team FS hosted another top-notch National Tanning Expo, this time in good ol’ Nashville, TN. Once again, they chose to offer Sun is Life® Training & Certification – the industry’s preferred education program. The class was taught by none other than SIL Director Joe Schuster, and I’m proud to report that the entire group passed with flying colors! One of those well-educated salon operators is highlighted in our “Salon of Distinction” feature on p.24. Isn’t it time for your turn in the spotlight? Check out our wrap-up of the well-attended National Tanning Expo starting on p.12 – lots of smiles! It’s still a great industry filled with fun, hardworking people. Over its 40+ years of existence, our industry has seen people come and go and some we have lost forever. One such person is Paul Germek, a former longtime salon operator educator and great guy some of you may remember. To mark Paul’s recent passing, his good friend Joe Schuster wrote a nice tribute; find it on p.20. In this final issue of 2022, our contributing writers have more tips for making the most of your retail sales this holiday season, and the business features always offer food for thought on a variety of topics. Last year’s December letter was headed “Staying Positive” – that might be difficult. As the New Year approaches, let’s focus on preparing to crush the 2023 busy season. IST is here to help! Thanks for reading and Happy Holidays to All!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Staff Writer Joe Schuster

Graphic Designer Hailey Worrell

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vasstrom

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December 2022 | Volume 26 | Issue 11

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 14165 Fenton Rd., Fenton, MI 48430. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 14165 Fenton Rd., Fenton, MI 48430. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 14165 Fenton Rd., Fenton, MI 48430, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. Vince Lorraine, Publisher

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