ist magazine December 2022

Feature

DAY 2 The agenda of informative presen tations continued bright and early with several salon operators sharing their wealth of business expertise. First up was “5 Ways to Increase Revenue Today” offered by Mike Blore, Owner/ CEO and Samantha Easterly, VP of Operations - California Sun (CA). The crowd then took a break and returned to the packed Exhibit Floor for a look at new product offerings and to chat with manufacturer reps. “The vendor reps were abundant and our staff came home with not only product and sales knowledge, but lots of swag, too!” Christine Nelson added. The morning’s presentations also included “Recruit, Hire, & Retain Su perstar Part-Time Employees” hosted by Illinois salon owner, Don Kermath (Classic Tan & Rush Tan) and “Creative Sales Strategies: Ways to Gain Revenue and Motivate Your Staff” presented by Kirstin Estes, Owner of Lux Tan in Oregon. After lunch, the California Sun execs returned to the stage with “Learn to Love Slow Season” followed by another opportunity for attendees to browse the Exhibit Floor. The busy afternoon’s schedule concluded with “Learn How to Create Successful Specials & Pink Wednesday Strategies” offered by Texas salon owner David Givans (Island Tanz). Emcee Deveney then took the stage to moderate an Industry Panel Discussion b.Tan BleachBright California Contour Devoted Creations Brands FS Boutique JW North America KBL Lucas Products Mine Tan Morgan Taylor New Sunshine Brands

featuring the day’s presenting salon professionals: Mike Blore, Samantha Easterly, Kirstin Estes and David Givans. Like the other attendees, Christine Nelson and staff also had ample time to interact with industry experts. “This was such a great event and we can’t wait for the next one!” she enthused. Of course, the final day ended with many exciting prize giveaways, includ ing: a KBL hybridSun Tanning System won by Mike and Rhonda Sellars of Valdosta, GA; Apple iPad donated by JW North America won by Celia Daun away of Crossville, TN; Sonos Speakers donated by New Sunshine won by Imaan Vaid of Villa Rica, GA; and an autographed Bottle of Love Snooki AND a $500 American Express gift card donated by Sun Evolutions, won by Hannah Dulin of Chestertown, MD. Melissa Gallion was very pleased about the result of the FS Team’s year of planning for the 2022 NTE, and felt it exceeded their expectations. “It’s so encouraging to see how committed these folks are to the industry, some traveling great lengths to get to our show,” she shared. “We hope this sets everyone up for a great 2023 season. On behalf of Four Seasons, we want to thank all salon operators, our custom ers, vendors and Sun is Life Training & Certification – everyone combined to make the event a great success!” n

Norvell POLY Light Therapy Podz Smart Sun Therapy Sun Evolutions Brands SunStyle Sunless Tan Asz U Tan-Link Tan Inc. Tan Track (Nichesoft, LLC) Twilight Teeth

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December 2022

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