ist magazine December 2021

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freeze/hold. But mainly, the EFT processing and collection of past due payments is key.

Tan-Link Customer Spotlight

Zanesville, OH HawaiianTanFastic

How has Tan-Link impacted your core metrics and overall operations? Within the first month of switching to Tan-Link, my EFT memberships were in creasing – especially collection of payments. Can you measure any reduced costs with Tan-Link? Yes! We spend less time trying to collect on past due memberships. We don’t print receipts or require a dedicat ed printer at each computer, so that cost has been eliminated, as well as downtime if the printer wasn’t connecting/working. Does Tan-Link improve your productivity or save you time? Yes, the reporting has helped tremen dously with team sales, goals, and tracking team performance. Also, the pending, ap proved and declined EFT processing features have reduced the time it takes to accurately manage our customer memberships. Have you measured any increases in revenue or growth? Yes, our membership base has grown by 30%! The automatic text feature – especially the “past due” message to customers. It has helped collect money more efficiently AND has improved customer retention. Have you used our customer support resources? If so, do you have any feed back from your experience? They respond in minutes, not hours/ days – they help during off-hours. It’s the difference between customer service and customer CARE. Tan-Link customer support CARES about helping. But the thing I notice most is the desire to help – even if that means thinking outside the box to fix a problem or offer suggestions. Tan-Link’s customer support is years ahead of the others! What is your favorite Tan-Link feature and why?

between Tan-Link and other software has been (IMO) that Tan-Link is constant ly evolving to help salon owners with EFT – from declined payments to freeze/ hold to redrafts.The

We asked Monica Martin, Owner of an Ohio salon chain and Tan-Link software customer, to tell us why she loves the program. Read what she had to say!

Give us a quick overview of your salon operation?

Hawaiian TanFastic opened our first location in July 2000, and the second in February 2015. Developed with 100% “customer experience” in mind, we offer superior equipment and before the COVID-19 pandemic, we provided additional tanning amenities not found at other tanning facilities. For instance, we provided a vanity area for customers stocked with makeup removal products, eye care and after-tanning body care (tem porarily on hold). Our goal is to make every guest’s tanning visit pleasant and effortless! How does Tan-Link help your team or company achieve its objectives? The communication on the screen between the salons helps tremendously with daily/weekly sales goals, daily specials, and just communicating about typical issues that come up. What were the major “pain points” of your process before Tan-Link? My salons have been ahead of most in that I have been selling memberships since 2002. The critical difference

main fundamental difference is com municating between the salon and the customer via the unique texting features.

What made you ultimately decide to switch to Tan-Link? The EFT features, specifically,

automated texting; customer forms and signatures, other text communication and marketing (text blasts!) What other challenges were you and your team experiencing before the switch? Communication with customers was inef ficient and there was no automation. Losing money on EFT processing was the main reason I started looking for other options. Describe a few of the reasons you decided to go with Tan-Link. I was impressed by the advanced mar keting features, on-screen communication between the salons, ease of EFT cancel and

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istmagazine.com

December 2021