ist magazine August 2022

From the Publisher

We’ll Get Through Another One!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, There’s one thing you can say about our industry: it has certainly evolved over the last four decades, and the evolution continues! But while much has changed, one thing remains the same, and that is the closeness and camaraderie between members of the tanning community. Those relationships are definitely a benefit of choosing this business venture. This was evident once again at the recent salon operators’ retreat hosted by Heartland Tanning, also celebrating their 40 years in the industry. Check out the details and photos on p.14-15. Later this month (August 16), JK Products & Services will host Experience Ergoline “Summer Conversations,” a free virtual event that will focus on taking advantage of the slower season to improve, update and add value to your existing services and salon guest experiences. Register at experienceergoline.com. In today’s uncertain economy, tapping into these business resources is a great idea. Another resource that can elevate your practices and profits is the Sun is Life® Training & Certification program, available online 24/7. Employee training is the focus of Gary Lipman’s “UK View” column (p.38) in which he makes a great point: your staff, if properly trained, can be an “army of influencers” who can promote the responsible UV tanning services you offer! Read what program graduates have to say about Sun is Life on p.40-41. And, check out the Salon of Distinction profile (p.18-19), our monthly feature highlighting businesses that equip their staff with the tools to succeed by investing in IST’s affordable training. Of course, we couldn’t offer this award-winning education without the support of Devoted Creations and Four Seasons, both Diamond Sponsors since the beginning over a decade ago. It’s time to level-up your team performance ... what are you waiting for? As always, our expert contributors Melissa Damiani and Lisa Saavedra offer tips for working smarter and enhancing revenue during the slow season. Yes, we’ll make it through another one! Thanks for reading,

Staff Writer Joe Schuster

Graphic Designer Hailey Worrell

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vasstrom

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August 2022 | Volume 26 | Issue 7

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

If there’s something you’d like to see in your IST, please email vince@istmagazine.com. Vince Lorraine, Publisher

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