ist magazine August 2021

From the Publisher

Lead Your Team

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, Living on a beautiful Michigan lake for decades, I don’t typically wish for a rainy summer; but the crazy rain we’ve had lately definitely gets people into my salons! So, I’ll go “glass half full” and be thankful for anything that helps me and my business to continue enjoying a strong recovery from the ... um (you-know-what.) Faithful IST readers may have noticed many features by business experts that discuss the subject of leadership. Have you considered the culture of your business? You might think, “It’s a tanning salon – how important can culture be?” As the “top dog,” your leadership style creates a culture within your company; you might not even realize it and it affects the way your team performs every day. It’s a very interesting subject! Check out “Don’t Be the Hot Mess Boss: Five Communication Habits of the Emotionally Intelligent Leader” (p.50). Also on the topic of leadership, check out “Six Mindsets to Breathe Oxygen Into Your People” (p.54), exploring a company leader’s role in creating mindsets and actions that fuel energy, possibility, connection and progress for the team while flushing out negativity, blame and toxins. Let’s face it – especially for salon operators who are not “hands-on” – your team is everything! They represent your business every day and shape your reputation, whether good or not so good. One way to ensure that all your staff is on the same page, providing a premium experience for your guests AND kicking butt at sales is to provide them with training that gives them the confidence to succeed. Sun is Life® Training & Certification was designed to help your staff feel good about their job, become invested in your business and stay on your team! Staff training not only increases customer satisfaction and loyalty, but it also decreases turnover (which I can attest to.) It’s a business investment with amazing ROI! Just ask our August Salon of Distinction owners, John & Kristine Grish (see p.20). Get on board and you could be featured in IST next! Thanks for reading,

Staff Writer Joe Schuster

Graphic Designer Brett LaCross

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Account Executive

Vincent Turchi

Contributing Writers Grant Cardone Melissa Damiani Jerry Deveney Brenda Fishbaugh

Yajaira Flores Gary Lipman David McFarland Lisa Saavedra

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