ist magazine August 2021

Feature

Why Love Haters & Trolls? By Grant Cardone H aters … No matter what you call them, you need to love them. I don’t care what names they called you, how many times they disliked your post, or what they said about your mama, you have got to love them. I have had haters throughout every phase of my professional life. I’ve had them from the time I was working in my very first sales job after college all the way through becoming a New York Times best selling author. I still have them to this day! There are a few reasons why haters can be your biggest asset. I’ll share a few with you. I’ll tell you why you should change your mind about how you view your haters and trolls. Why Love Haters & Trolls? Online trolling is defined as “repeti tive, disruptive online deviant behavior by an individual toward other individu als or groups.” It sounds negative – no one enjoys being criticized. And you may or may not believe me, but you want it. I’m sure you’ve heard the old saying, “All publicity is good publicity.” I prefer, “All attention is good attention.” As hard as hearing and reading all this disruptive and deviant detraction can be, that’s not your real problem. Obscurity is your real problem. If no one was saying anything about you or your business on your social media platforms, that would be an actual prob lem. Why? The thing is you won’t achieve massive success without attracting haters. As you emerge from obscurity – on social media as well as in the real world – you should expect occasional criticism. You may not even realize you’re being suc cessful yet, but the haters will.

When you start doing the right things in the right quantity, those who aren’t doing anything are going to judge you. It doesn’t matter if people are doing this on your personal or your business pages, the prin ciple is the same. Weak and overwhelmed I’m sure you’ve heard the old say ing, “All publicity is good publicity.” I prefer, “All attention is good attention.” people respond to others doing well by attacking them and their success. Don’t let it make you think you should leave social media altogether or make you start worrying, “Should I have not posted that one extra picture or Tweet?” I don’t. The best way to handle hate is to view it as a sign of your success. Haters and trolls are a statistic, a measurement of the

amount of attention is being paid to what you do. If you view criticism as anything else, your fear of being attacked is keep ing you from completely going for it. You don’t need to worry yourself about the haters. You need to ask your self, “What am I doing right?” Then, maximize that . Do even more of those things. Do that and all of a sudden, you’ll find yourself hunting for trolls instead of feeling hunted by them. Q

About the Author: Grant Cardone is a New York Times bestselling author, the No. 1 sales trainer in the world, and an internationally renowned speaker on lead

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ership, real estate investing, entrepreneurship, TPDJBM NFEJB BOE mOBODF )JT DPNQBOJFT IBWF annual revenues exceeding $100 million. Forbes OBNFE .S $BSEPOF PG UIF i .BSLFUJOH *OnV FODFST UP 8BUDI JO w )F SFHVMBSMZ BQQFBST on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider , CNBC, and Entrepreneur. )F VSHFT IJT followers and clients to make success their duty, SFTQPOTJCJMJUZ BOE PCMJHBUJPO )F DVSSFOUMZ SFTJEFT in South Florida with his wife and two daughters.

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August 2021 istmagazine.com