ist magazine August 2021

Ergoline Focus

ALL IN ONE: The Ways JK Products & Services Supports You BY YAJAIRA FLORES

F rom an outsider’s per spective, JK Products & Services can be seen by those unfamiliar with the company as nothing more than a tanning and wellness equipment manufacturer and distributor. You might be surprised to know how much the company has to offer their consum ers. Here are some ways JK Products & Services support programs make it the all-in-one company for your business. Diverse Equipment Equipment is the most obvious sup port that many of you already know JK for, but do you know how diverse our equipment selection really is? JK offers UV, Beauty Light, Hybrid Light and Wellness equipment. UV light (for tanning) is the most known type; Beauty Light (or red-light therapy) promotes circulation of blood and can be the perfect service for your fitness customers. Hybrid Light combines UV and red light to help achieve a more natural-looking and longer-lasting tan while promoting the circulation of blood to the skin and body. Finally, the Wellsystem Relax is a dry-hydromassage bed that helps relieve stress and tension in 15 minutes or less. This equipment completes the diversification, allowing your salon to reach any customer base. Aside from providing the equipment, we also provide technical support to ensure optimal performance.

Education JK Products & Services provides on line training to help individuals become Certified Ergoline Technicians. With thorough instruction and assessments, trainees are able to service any Ergoline equipment. In addition, JK Academy is an online webinar series covering various topics from service to market ing, to help businesses and consumers learn more about what JK has to offer.

distributor for Devoted Creations prod ucts and can place orders to ensure your customer favorites are in stock. Apart from lotions, our customers can order lamps, disinfectants and tanning acces sories. A major benefit of JK Light is the DC Five Star Member program, which allows members to gain up to 10% cash back at the end of the year when they carry 75% Devoted Creations products and advertise them on their social me

support opportunities, we encourage you to let us know how we can further support you and your business.

The webinars also include information about implementing effective marketing and business practices, and are always available at JKacademy.us. Marketing Tool & Kits The JK Marketing Tool provides access to business marketing materials – from operating, promotional, product, and medicine-approved posters, we’ve got you covered! JK also has marketing kits available with select equipment pur chases, such as our Hybrid Kit filled with holographic stickers, fanny packs and sunglasses to help promote any Hybrid equipment you offer in your facility. JK Light & DC Five Star Program Looking to stock your shelves with lotions and accessories? JK Light is a

dia. Members also get exclusive offers and resources, along with a Welcome Kit when they join. To learn more about how to join this program, reach out to your JK Light representative. By providing diverse equipment, education, marketing tools and JK Light resources, we strive to be your all-in-one place for all things tanning and wellness. Q About the Author: Yajaira Flores is the Digital Spe cialist in the Marketing Depart ment of JK Products & Services. A new addition to the company, Yajaira brings a new, creative approach to the digital media created for JK. She

is a graduate of Arkansas State University with a degree in Creative Media Production with an emphasis in Graphic Communications.

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August 2021 istmagazine.com