ist magazine August 2021

ing are in the plan, for sure. The new expanded space will open us into a med spa with esthetician services, health and wellness, skincare and so on. Believe it or not, this was our three-year plan, but it is happening within the next month! John and Kristine Grish, all the best to you both and Emylee as well, for a strong remainder of the year and the future! Q Location .............................................. Gaylord, MI Owners .................................. John & Kristine Grish Staff ........................................................................ 7 UV Tanning Units .............................................. 7 Lotions .............................. Hempz, Designer Skin, Devoted Creations, Ed Hardy, Tannovations, Snooki Software .................................................... Tan-Link Other Services .... Custom Spray-tans, Red-Light, Teeth-Whitening Training ................................................ Sun is Life® Distributor Partner ................ Heartland Tanning, Four Seasons Current Best-selling Lotion .............. Ed Hardy Upgrade to Black Most Popular Package ............ Silver Package - includes unlimited use of all our beds and red-light; . members recieve a $20 credit toward teeth-whitening

of the most important things is to make sure your lease space has enough “juice!” We were kind of limited with the power supply coming to the building and are at the point right now where we can spend the cash to expand it. Let me tell you, it is not a cheap thing! But if you want to keep up with the industry and compete, you have to do what needs to be done. IST: What do you feel is more impor tant and why: a website or a Facebook page, or both? JG: We have both. We believe the younger generation will do research on a business before going to the physical location. We just created a new website in March, but we are also very active on Facebook. We want to provide just enough information to keep our custom ers engaged with what’s going on and try to make our posts more educational. Our website has solid coverage of our salon info: our hours, information on our spray-tanning (basically, the do’s and don’ts) and our red-light therapy. We also operate with Tan-Link software and through that, we have an online store

IST: You and your wife have taken the Sun is Life course. How did you like it and how important is a fully-trained staff? JG: Oh, my gosh! Training is so impor tant. Kristine and I took Sun is Life online and it’s fantastic training. We learned so much and now make sure that our staff also completes it. If you think you know it all, you don’t! We highly recommend everyone invest in this training. IST: What tips can you share with first time salon owners? JG: Our salon has been in the same location for 14 years. If you are looking for a new location, make sure you have enough room to expand one day. One (L-R) Paige (Sales Consultant) and Emylee (Manager) are well-trained to offer Electric Sun guests a premium tanning experience.

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