ist magazine August 2021

Advertorial

7 Reasons You Are Losing Money Daily & Should Be Selling Online! I S k

for discounts. Sell something that brings them in. With the initial purchase out of the way, your staff can up-sell the customer additional services or products when they visit the salon in person. Sunless spray prep and post-session products are perfect examples of up-selling on an existing sale. 5. You are not bundling products with your services online. We often hear customers say they do not need any products when they first start anning. However, by presenting your packages alongside your products online, you set the customers’ expectations upfront hat the best results come from using the best products with those specific services. t also allows them to preview some of the products and know what the salon carries. 6. You are not educating your customers before they purchase. Often, a customer will not know how o properly prepare for the service they will receive, such as a spray-tan. Without proper exfoliation and balancing the skin chemistry, the spray-tan results will not look as good, last as long, or wear off evenly. Combining your packages with prep and post product displays on your website lets them know how to get the absolute best results from their spray-tan session.

from the comfort of their home, compare packages and products, and purchase what they need right from their phone. This cus tomer is now committed to their first visit. 3. Your software is not internet friendly. There is no need to have a completely different payment system set up to process your online sales. A POS that integrates with your website allows you to imme diately place the packages and products from POS to the website – no additional steps are required. When someone pur chases your service(s) or product(s), it instantly shows up on their account along with any documents they need to sign.

1. When your salon closes, your business closes; however, there is no reason to ever be “closed” to a paying customer! The best time to sell to a customer is when they are already online browsing your website – at that time, you have the opportunity to convert it into an im mediate sale. Once a service or product is purchased, it automatically and immedi ately shows up for your staff, including all digital agreements for the customer to sign when they come in. This cuts back not only on time trying to sign up a guest in the salon, but also affords more time to discuss proper skin care and products that complement the service purchased. 2. You are not selling when the customer is buying. A lot of times, a customer is not ready to purchase when they step into the salon; they are just looking and trying to under stand or learn more about your services. With the online shop, they can do that

As much as 7-9% of member ships are purchased

online from salons with great internet presence.

7. You don’t have the right tools to be online.

If you have no website, the Built-In Online Store is sufficient to instantly bring you both an online presence and the online store. If you do have a website, the store integrates into the website to become part of your existing online presence. Q

4. Your software does not help attract new business.

Online pricing can be kept competitive to incentivize a customer to make an im mediate purchase. You can bundle services and provide special “online-only” intro ductory packages or promotional codes

ontsunan / stock.adobe.com

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August 2021 istmagazine.com