ist magazine April 2023


IST has the experts!

Jerry Deveney SUNFORCE MARKETING, INC. Jerry Deveney is the President of

SunForce Marketing, Inc. He has been actively involved in the tanning, spa, well ness and fitness industries for more than 30 years. His company provides business analysis and consulting services in the areas of sales, marketing and operations. Jerry has worked in almost every industry sector including salon management, equipment manufacturing and distribu tion, new product development, regula tory affairs, and sales & marketing.

Grant Cardone CARDONE ZONE

A New York Times bestselling author, the No. 1 sales trainer in the world, and an internationally renowned speaker on lead ership, real estate investing, entrepreneur ship, social media and finance. His com panies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his followers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.

Lisa Saavedra DEVOTED CREATIONS As Director of Brand Development for Devoted Creations’ family of brands, Lisa brings 18 years of industry experience, knowledge and enthusiasm to all aspects of the business, including social media, product development, training, customer relations, public speaking and marketing strategies. Lisa worked at the salon level managing a large chain of salons, which infuses her sales training and brand concepts with real world experience. Lisa has been chosen the IST Magazine “Person of the Year” five times. Gary Lipman ERGOLINE-UK, ERGOLINE PLUS In the tanning industry since 1982, Gary is Managing Director of the UK sub sidiary of Ergoline, and runs Ergoline Plus, the exclusive distributor for a wide range of sunless products and spray systems. He is also Chairman of the Media Committee for the UK’s Sunbed Association & a European Sunlight Association member.


Melissa Damiani is the Sales Manager of SunLync Software, Inc. a member of the JK-North America group of com panies. With the company since 2002, Melissa has served the organization in several capacities, and has exten sive knowledge of all aspects required to deliver robust salon management software solutions that are designed to enable measurable growth within its users’ ever-evolving business models.


April 2023

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