ist magazine April 2023

Monthly Motivation

How Much Money is Enough? By Grant Cardone

E ver since I started making some real cash, people have been asking me, “Grant, how much money is enough?” Well, I gave it some thought recently and I think I finally came up with a decent answer to the question – by my definition, anyway. First of all, if you’re one of the people asking me this question, then you don’t have enough money. If you had enough, you wouldn’t be constantly crunching numbers in your head all day. The situ ation would be resolved in your mind, and you’d go about your business. Nonetheless, that is not the definition of “enough money” I am going to share with you. This concept is more signifi cant and as such, it should get the time and attention it deserves, which I will give it here. That being said, this is my criteria for determining when you’ve accumulated a level of wealth that you can consider to be enough: “Enough Money” is defined by the range of help it allows you to give others. Even those who say “money is everything” will agree with the point I’m going to make here. Because while cash may not be the most important thing in life, it does buy all the things we need. With that point in mind, I define “enough money” as having capital in

abundance that allows you to take care of yourself and everyone you care about in your life. This includes people far beyond your immediate family members and friends. I’m talking about people you’ve forgotten about or hadn’t consid ered before, such as: • Former mentors and teachers, • Friends from decades ago, and • Any person you were moved to help, whether you knew them or not. I define “enough money” as having capital in abundance that allows you to take care of yourself and everyone you care about in your life.

However, I don’t do anything in a small way, so I want to put a bigger goal out there for you to consider. I’m going to take this definition another step further. Not only would “enough money” be an amount adequate to support all of these people, but you would also be able to do so well beyond your time here on earth. Only then do you have enough money. In my opinion, this is the definition that matters and the one I strive for in my life. Luxury cars, private jets and fancy watches are great, but they aren’t what drives me. I’m hustling so I can make a differ ence for the people I love and for others long after I’m gone. I encourage you to take on this mis sion with me. Because once you think this way about what it means to have “enough money” ... your whole life is going to change. n

About the Author: Grant Cardone is a New York Times bestselling author, the No. 1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media and finance. His companies have annual revenues exceeding $100 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influenc ers to Watch in 2017.” He regularly appears on Fox News, Fox Business, and MSNBC,

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and writes for Forbes, Success Magazine, Business Insider, CNBC, and Entrepreneur. He urges his fol lowers and clients to make success their duty, responsibility and obligation. He currently resides in South Florida with his wife and two daughters.


April 2023

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