ist Magazine March 2022

From the Publisher

Celebrating Longevity!

Publisher Vince Lorraine Editor In Chief Vince Lorraine Managing Editor Sherron Barden Assistant Editor Peter Hinterman Editorial Advisory Sherron Barden

Dear Readers, As I write this letter, I’m looking out the window at the piles of snow left by Winter Storm Landon (who knew they named winter storms?) and wishing I still had time to do some skiing! The bright side is that along with the ski resorts and snow removal companies, tanning salons also do well when we get a crazy cold snap and monster snowfall. Around this time last year the top industry product distributors were hosting virtual trade events, pivoting their operations to comply with pandemic restrictions. Heartland Tanning was one of them, and we’re happy to have coverage in this issue of their in-person event held early last month. Good ol’ Landon created some issues, but the show went on! Check out the happy faces on p.20-23. Also in this issue, we share in celebrating Heartland’s 40th anniversary! My salon chain recently reached the 42-year mark – we both go way back to the “halcyon days” of the tan biz. Such longevity is truly a reason for celebration and I congratulate Greg Henson and Brad Henson on their four decades of success. Forty years’ time has certainly changed our industry but so many great relationships and friendships have endured, and that’s the best part. See p.14 for Joe Schuster’s interview with Brad (his friend and mine) for this milestone occasion. Longevity in business can most often be credited to a dedicated team and strong partnerships. As IST just passed our 25th anniversary, it’s clear that we’re still here because of relationships with our loyal supporters and the contributing writers who share their expertise each month to help you continue growing your business. We’re here to help you make the most of the season. Of course, the spring-breakers are getting ready to go sun-seeking – I hope your beds are humming!

Staff Writer Joe Schuster

Graphic Designer Brett LaCross

Graphic Designer/ Web Developer Jonathan Boedecker

Accounting/Circulation Kim Davis

Senior Account

Executive Terese Allen

Contributing Writers Grant Cardone Melissa Damiani Jerry Deveney Gina Jaeger-Morris

Gary Lipman Lisa Saavedra Leif Vaastrom

HOW TO REACH US 5152 Commerce Rd. Fl int, MI 48507 810.230.1735

fax 810.230.1115 ist magazine.com

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March 2022 | Volume 26 | Issue 2

IST Magazine ISSN#2329-8545 (USPS 023149) is published monthly by IST Magazine, Inc., 5152 Commerce Rd., Flint, MI 48507. Canadian Mail Agreement #41971515. Periodicals postage paid at Flint, MI and additional offices. Postmaster: Send address changes to IST Magazine , 5152 Commerce Rd., Flint, MI 48507. For back issues, inquire for availability. Editorial Correspondence: Address product information and inquiries to: Editorial Department, IST Magazine , 5152 Commerce Rd., Flint MI 48507, phone 810.230.1735. To authors, photographers and people featured in this publication: All materials, articles, reports and photos published in this publication are the property of IST Magazine and cannot be used without written permission. The opinions and conclusions recited herein are those of the respective authors and not of IST Magazine . IST Magazine is not responsible for returning unsolicited manuscripts, photos or other materials. Every effort will be made however, to return rejected manuscripts, etc., if they are accompanied by sufficient first-class postage, but the publisher will not be responsible for loss of any such material.

Vince Lorraine, Publisher

If there’s something you’d like to see in your IST, please email vince@istmagazine.com.

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March 2022